Paid Media Marketing Manager -CK

PASONA SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Paid Media Marketing Manager to manage and execute paid media strategies across platforms like Facebook Ads and Google Ads. The ideal candidate should possess a degree in Digital Marketing or a related field and at least 3 years of experience in social media marketing. Responsibilities include developing marketing strategies, monitoring campaign performance, and collaborating with the marketing team. Competitive salary package offered with a hybrid working arrangement.

Qualifications

• Minimum 3 years of relevant experience in digital and social media marketing.
• Experience in managing paid media campaigns.
• Familiarity with marketing analytics tools is a plus.

Responsibilities

• Develop and execute paid media strategies across various online advertising channels.
• Monitor campaign performance and provide insights.
• Collaborate with the marketing team for campaign alignment.
• Conduct market research to identify growth opportunities.

Skills

Digital Marketing

Social Media Marketing

Data Analysis

Communication

Team Collaboration

Education

Degree in Digital Marketing, Business, E-commerce, Marketing, or Communications

Tools

Google Analytics

Facebook Ads

Google Ads

Bing Ads

Job description

Location: Central
Position: Paid Media Marketing Manager (Europe Market B2C) - CK Job ID:18739
Salary: Basic up to $9,000 + AWS + VB Bonus
Hybrid working arrangement, 3 days in office 2 days home

RESPONSIBILITIES:

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth
  

REQUIREMENTS:

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
  Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Google Ads, Bing Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Experience in the European Fashion industry is preferred.
• Priority is given to those who spend more than USD1,000 per day on advertising

Interested applicants please send your resume to [e-mail] with email subject header "Job Application for Paid Media Marketing Manager - CK Job ID:18739".

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