Marketing Specialist, Digital Presence and Performance

MAPLEBEAR INTERNATIONAL SCHOOLHOUSE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An international education leader in Singapore seeks a Marketing Specialist focusing on digital presence and performance. The candidate will produce engaging content, manage online campaigns on major platforms, and enhance the company's narrative across channels. Requirements include strong writing skills, knowledge of social media, and experience in online advertising. This role offers an opportunity to contribute to a transformative education model.

Qualifications

• Passionate about reading, writing, and digital communication.
• Strong knowledge of the English language.
• Hands-on experience in major Online Advertising platforms.

Responsibilities

• Produce engaging texts, infographics, and social media posts.
• Create and manage online campaigns on platforms like Meta and Google.
• Build a consistent narrative according to company values and strategy.

Skills

Organization

Dynamic spirit

Digital communication

Writing styles for different media

Storytelling

Content planning and execution

Social Media knowledge

Online Advertising platforms

Job description

With over 470 schools in 40 countries, and reaching up to 70,000+ students from Early Childhood Education to High School, Maple Bear is the world leader in bilingual education. At the MapleBear Asiawide structure, our team conducts operations in around 70 schools in 4 countries - Singapore, Malaysia, Philippines and Thailand, delivering the best of Canadian and Singaporean education to 5,000 students.

Through sharing with the world a world class education model based on Canadian best practices - ranked among the best in the world - Maple Bear prepares children and adolescents to be successful as students, professionals, community members and individuals, in their home countries or wherever they choose to live.

If contributing to building a legacy, to paving the way for the future and to promoting global transformation through education is relevant to you, we are sure that Maple Bear will provide you with a very rich and fulfilling professional experience.

The Marketing Specialist, Digital Presence and performance

DIGITAL CONTENT / SOCIAL MEDIA PRESENCE

To produce engaging texts, explainers, articles, social media posts, scripts, infographics and other contents, building a consistent narrative in accordance to our values, strategy and key messages, connecting us to different audiences.

DIGITAL CAMPAIGNS

To create, implement and manage online campaigns in the most relevant platforms, particularly as Meta and Google, aiming at providing schools with the number of qualified leads they require in order to achieve their enrolment targets.

The candidate should possess the following skills:

• Organization, collaboration, dynamic spirit
• Passionate about reading, writing, video language and digital communication
• Connected / able to navigate ever shifting trends, behaviors and opportunities in the online environment.
• Strong knowledge of the English language, with particular experience on writing styles for different media and formats.
• Great understanding of storytelling / narrative building, with a view to guaranteeing a consistent presence for the company throughout all channels.
• Experience in content planning and execution, building objectives, key messages, target audiences, different approaches and actual production.
• Knowledge of Social Media, Journalistic production for articles and newsletters, blogging and film scripts.
• Hands‑on experience in major Online Advertising platforms, particularly in setting up and managing performance campaigns.

Interested parties, please email your resume to [e-mail]