Marketing & Sales Director / Senior Manager (Residential & Hotel)

Bloomsbury Capital Investment Pte. Ltd.; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading real estate and hospitality firm in Singapore is seeking a Marketing & Sales Director to drive revenue growth and brand visibility in property development and hotel sectors. The ideal candidate will possess 10-15 years of experience in sales and marketing, including 5 years in senior leadership. Responsibilities include executing marketing strategies, managing sales teams, and optimizing customer experience. A Bachelor’s degree in related fields is required, with an MBA preferred. This role offers a chance to lead in a dynamic, growth-oriented environment.

Qualifications

• 10–15 years of experience in sales and marketing roles with senior leadership experience.
• Track record of managing residential project launches and sales strategies.
• Experience in hotel sales and marketing, improving occupancy and market share.

Responsibilities

• Develop and execute integrated sales and marketing strategies for residential developments.
• Lead sales teams in launching residential projects and managing sales cycles.
• Plan and execute multi-channel marketing campaigns across various platforms.
• Analyze sales performance and implement revenue management strategies.
• Manage relationships with stakeholders including developers and hotel operators.

Skills

Strategic planning

Sales management

Marketing management

Budgeting

Stakeholder management

Team leadership

Customer experience management

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Master’s Degree (MBA or related)

Professional certifications in Digital Marketing or Revenue Management

Job description

1. Strategic Leadership & Planning

• Develop and execute integrated sales and marketing strategies for both residential developments and hotel operations.
• Conduct market research to identify trends, customer preferences, competitive positioning, and demand forecasting.
• Set annual sales targets, marketing budgets, pricing strategies, and revenue goals.
• Oversee brand positioning to ensure consistency across residential projects and hotel properties.

2. Sales Management

Residential

• Lead sales teams in launching residential projects (condominiums, serviced apartments, villas, etc.).
• Manage sales cycles including lead generation, show unit visits, negotiations, and closing.
• Oversee sales agents, real estate partners, and external agencies.
• Monitor buyer sentiment and adjust sales strategies accordingly.

Hotel

• Develop hotel revenue and sales plans across segments: corporate, leisure, MICE, travel trade, OTA, and groups.
• Build partnerships with travel agencies, online platforms, tour operators, and corporate clients.
• Review pricing, promotions, and distribution channels to maximize occupancy and RevPAR.

3. Marketing Management

• Plan and execute multi-channel marketing campaigns (digital, offline, Public Relations, media, events).
• Manage brand identity, creative development, and marketing collateral.
• Oversee digital marketing including social media, SEO/SEM, website content, and CRM.
• Coordinate launch events, roadshows, open houses, and hotel promotional events.

4. Revenue Optimization & Performance Tracking

• Analyze sales performance, conversion funnels, occupancy trends, and revenue data.
• Implement revenue management strategies for hotel operations (dynamic pricing, demand forecasting).
• Recommend improvements in pricing, promotions, and product offerings.
• Prepare monthly and quarterly business performance reports for senior management.

5. Stakeholder & Partnership Management

• Collaborate with developers, architects, designers, and operations teams for residential projects.
• Partner with hotel operators, GMs, and revenue managers to align marketing and sales strategies.
• Manage relationships with media, advertising agencies, Public Relations firms, and digital marketing vendors.
• Build strong ties with government agencies, tourism boards, and corporate partners.

6. Team Leadership

• Lead and mentor sales and marketing teams across both sectors.
• Set KPIs, conduct performance evaluations, and provide training.
• Recruit and develop high-performing team members.

7. Customer Experience & Relationship Management

• Oversee customer service standards for property buyers and hotel guests.
• Implement CRM strategies to drive loyalty, repeat purchases, and positive reviews.
• Resolve escalated customer issues professionally.

8. Budgeting & Cost Control

• Manage and optimize marketing and sales budgets.
• Ensure cost-efficiency in campaigns, events, and partnerships.
• Review ROI of all activities and eliminate non-performing spend.

9. Compliance & Administration

• Ensure all marketing materials comply with real estate regulations and hotel brand standards.
• Oversee documentation for property sales, promotions, and contracts.
• Maintain confidentiality of business, client, and financial information.

Summary

The Marketing & Sales Director / Senior Manager (Residential & Hotel) sectors is responsible for driving revenue, managing brand visibility, optimizing sales channels, and leading cross-functional teams to achieve business goals in property development and hospitality environments.

Qualifications

1. Educational Background

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, Real Estate, or related field.
• Master’s Degree (MBA or related) is a strong advantage.
• Professional certifications in Digital Marketing, Revenue Management, Real Estate Sales, or Brand Management are beneficial.

2. Professional Experience

Residential / Property Development

• Minimum 10–15 years of experience in sales and marketing roles, with at least 5 years in senior leadership.
• Proven track record of managing residential project launches, sales strategies, show galleries, and agency networks.
• Experience handling property pricing strategies, market studies, and launch campaigns.

Hotel / Hospitality

• Strong background in hotel sales and marketing, including corporate, MICE, leisure, and OTA segments.
• Experience working with hotel operators, GMs, and revenue teams.
• Proven success in improving RevPAR, ADR, occupancy, and market share.