Marketing Manager (Content & Comms)

SINGAPORE TELECOMMUNICATIONS LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading telecommunications company is seeking a Marketing Manager for Content, Communications & Analyst Engagement in Singapore. This role focuses on creating impactful narratives and managing analyst relationships. The ideal candidate has strong analytical and storytelling skills, along with a solid background in B2B technology marketing. Responsibilities include orchestrating communication strategies and translating market insights into actionable plans.

Qualifications

• Experience in B2B technology marketing and communications.
• Proven analytical and storytelling skills.
• Hands-on familiarity with martech and digital asset management platforms.

Responsibilities

• Orchestrate an integrated content and communications engine.
• Lead analyst engagement activities.
• Translate insights into actionable content strategies.

Skills

Analytical skills

Storytelling

B2B technology marketing

Martech familiarity

Content strategy

Job description

Marketing Manager for Content, Communications & Analyst Engagement

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution-centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline.
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull-through across analyst reports, briefings, and citations.
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success

• Clear, consistent stories reaching the right enterprise audiences
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands-on familiarity with martech and digital asset management platforms.
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories