Marketing Manager, ASEAN | Singapore, SG

Allianz; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

A global leader in trade credit insurance is seeking a Marketing Manager to formulate and implement marketing strategies across ASEAN. The successful candidate will manage strategic projects, analyze data, and ensure alignment with growth initiatives. Key qualifications include strong proficiency in Microsoft Excel and Salesforce, excellent communication skills, and experience in B2B market planning. Join a supportive and inclusive environment dedicated to empowering employees and fostering professional growth.

Benefits

Inclusive workplace

Career growth opportunities

Empowered work environment

Qualifications

• Minimum 3-6 years experience in similar position.
• Experience in managing and analyzing large sets of data.
• Excellent writing and communication skills.

Responsibilities

• Steer strategic projects and manage initiatives for ASEAN markets.
• Lead and execute sales reporting for management.
• Support growth initiatives and align with sales teams.

Skills

Microsoft Excel

Salesforce.com

Data analysis

Organizational skills

Writing skills

Interpersonal skills

Team player

Content creation

Familiarity with digital metrics

Job description

Marketing Manager, ASEAN

Allianz Kuala Lumpur, Malaysia

Allianz Trade is a leader in the trade credit insurance market and embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.

This role is reporting to the Commercial Director, ASEAN

Key Responsibilities

The Marketing Manager is responsible for formulating and translating a market strategy into concrete actions and initiatives to achieve the commercial objectives in ASEAN and contribute to the broader APAC marketing ambition.

• Steer strategic projects and manage business-wide initiatives for the ASEAN markets
• Lead, manage and execute all sales reporting & planning for both local management & regional / global requirements
• Support ASEAN Commercial Director to develop and support growth initiatives across multiple channels and ensure alignment with sales teams
• Provide research, data analysis and insights to support commercial planning, NPS and regional initiatives
• Support marketing & communication activities, working closely with all Allianz entities to deliver the Allianz Trade proposition to the market
• Develop country-specific marketing strategy including communication to support ASEAN Commercial Director, in alignment with Regional office
• Create, manage and execute APAC and ASEAN content plans, including articles, product pages, brochures, case studies and thought leadership
• Track content performance (organic traffic, engagement, lead impact) and optimise continuously
• Ad hoc support to CEO ASEAN for strategic projects
• Act as the regional 'Super User' for Salesforce.com responding to local, regional and global needs. Provide on‑going training to users and resolving issues

Job Requirements

• Minimum 3-6 years experience in similar position
• Strong proficiency in Microsoft Excel, Salesforce.com or similar CRM experience
• Experience in managing and analyzing large sets of data
• Excellent organizational and interpersonal skills
• Excellent writing and communication skills
• The ability to adapt to changing pressures and workloads
• Strong team player, able to convince without authority
• Ability to translate technical or insurance concepts into clear, engaging content
• Familiarity with digital content metrics such as SEO, engagement and conversion indicators
• Experience in market planning preferably in B2B and Insurance/financial services

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.

If you are interested in the position above and think you have the right profile, please follow the online application process. For more detailed information about the company and our career opportunities please go to our website: https://www.allianz-trade.com/en_global/careers.html

The personal data collected in this application will be used by us for recruitment purposes only. It is our policy to retain the personal data of unsuccessful applicants for future recruitment purposes for a period of 36 months. Under the Personal Data (Privacy) Ordinance, you have a right to request access to, and to request correction of, your personal data in relation to your application.

#Malaysia #ASEAN