Marketing Manager

embecta; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global diabetes care company is seeking a Marketing Manager in Singapore. This role involves leading marketing initiatives to enhance brand recognition through innovative campaigns across multiple channels. The ideal candidate will have over 8 years of marketing experience, with a strong focus on digital platforms and excellent communication skills.

Benefits

Competitive pay

Benefits

Continuous learning opportunities

Career growth

Qualifications

• 8 years experience in Marketing with proven track record.
• Strong experience with marketing technology platforms and analytics.
• Excellent oral and written communication capabilities.

Responsibilities

• Lead initiatives to grow product portfolio.
• Plan Asia brand and product campaigns across channels.
• Develop content strategy to increase brand awareness.

Skills

Strategic Planning

Campaign development

Brand Activation

Digital marketing

Retail/offline marketing communications

Market research

Communication

Self-starter

Education

Bachelor’s or Master’s degree in Public Relations, Communications, Marketing, or a related field

Tools

Microsoft Excel

PowerPoint

Job description

embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit embecta.com or follow our social channels on LinkedIn , Facebook , Instagram andX (http://twitter.com/embecta) .

Why join us?

A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program – which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components – is designed to support the varying needs of our diverse and global employees.

The Marketing Manager will lead initiatives to grow embecta’s core product portfolio and strengthen brand recognition across multiple channels. Responsibilities include portfolio management, product optimization, and full-cycle campaign execution—from planning and briefing to asset creation and rollout. Building brand awareness is a key priority, and we seek an experienced marketer to deliver impactful campaigns both online and offline.

• Plan and activate Asia brand and product campaigns across different channels, with a strong focus on digital platforms

• Work closely with country marketing leads on new product launches, strategic planning, campaign development and deployment

• In collaboration with global, drive product portfolio optimization with countries

• Streamline internal process of new product requests to introduce new products in Asia

• Lead development/adaptation and implementation of regional/global corporate brand campaigns in Asia

• Develop social media and content strategy, to increase brand awareness and enhance community engagement, including content creation

• Regularly analyze and monitor campaigns performance for improvement

• Where relevant, conduct market research to identify customer trends, preferences and behaviours, in order to develop effective marketing campaigns that are relevant to target audience

• You will be responsible for developing marketing materials where necessary, such as brochures, retail materials, and promotional materials, to support the marketing campaigns both online and offline channels

Education and Experience

• Bachelor’s or Master’s degree in Public Relations, Communications, Marketing, or a related field

• 8 years experience in Marketing with proven track record in Strategic Planning, Campaign development, Brand Activation, Digital marketing, and Retail/offline marketing communications

• Good understanding of various marketing channel tactics (e.g. search, social, display): campaign management, reporting/metrics, planning process, creative uses, and optimization

• Demonstrated experience developing and implementing effective media and communications strategies, preferably in a regional capacity

• Strong experience working with marketing technology platforms and analytics/reporting tools, Microsoft Excel, Powerpoint etc

• Interest and experience managing social media in a professional capacity

• Excellent oral and written communication capabilities that have been leveraged with external customers, internal stakeholders and senior leadership

• Good writing skills

• Self-starter and independent

• Entrepreneur mind set: Positive thinking in opportunities, agile and intrinsic motivation and desire to drive change and trying new things, taking action with pragmatic approach

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embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.