Marketing Manager

MODA LIVING CONCEPT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a candidate for a crucial marketing role. The position involves developing marketing strategies, managing campaigns, and overseeing digital marketing. Ideal candidates should have strong leadership skills and knowledge of market analysis. This role provides an opportunity to work collaboratively across departments and impact brand perception significantly.

Responsibilities

• Conduct market research to understand trends and customer needs.
• Plan and execute marketing campaigns across various channels.
• Set and manage marketing budgets for efficiency.
• Oversee digital channels and manage online reputation.
• Supervise and guide marketing staff and freelancers.
• Maintain brand voice and monitor brand perception.
• Collaborate with sales, product development, and finance teams.
• Track KPIs and prepare reports for senior management.

Job description

🔹 1. Developing Marketing Strategies

• Conduct market research to understand trends, customer needs, and competitors.
• Create long-term and short-term marketing plans aligned with business goals.
• Define target markets and customer segments.

🔹 2. Managing Marketing Campaigns

• Plan and execute marketing campaigns across various channels (digital, print, TV, events, etc.).
• Set goals (e.g., lead generation, brand awareness, sales conversions) and measure performance.
• Collaborate with creative teams for content, design, and branding.

🔹 3. Budgeting and Resource Allocation

• Set and manage marketing budgets.
• Allocate resources effectively for different campaigns and platforms.
• Track return on investment (ROI) to ensure efficiency.

🔹 4. Digital Marketing Oversight

• Oversee digital channels like social media, email marketing, SEO/SEM, and online advertising.
• Use analytics tools (e.g., Google Analytics, HubSpot) to track and optimize performance.
• Manage online reputation and user engagement.

🔹 5. Team Leadership

• Supervise and guide marketing staff, agencies, and freelancers.
• Assign tasks and projects, ensuring timely delivery.
• Provide mentorship, training, and performance evaluations.

🔹 6. Brand Management

• Maintain a consistent brand voice and identity across all channels.
• Monitor brand perception and adapt strategies as needed.
• Ensure brand guidelines are followed.

🔹 7. Collaboration with Other Departments

• Work with sales, product development, customer service, and finance teams.
• Align marketing strategies with company-wide objectives.
• Support product launches and promotional events.

🔹 8. Monitoring and Reporting

• Track KPIs like customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates.
• Prepare regular reports for senior management.
• Make data-driven decisions for future campaigns.