Marketing Manager

Fuku; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading workforce management solutions provider in Singapore seeks a Marketing Manager to develop and implement comprehensive marketing strategies. The role involves managing various marketing campaigns, overseeing digital marketing activities, and analyzing market trends. Candidates should have a Bachelor's degree in Marketing, proven experience in a similar role, and strong analytical skills. This position offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Benefits

Competitive salary

Comprehensive health, dental, and vision insurance

CPF retirement savings plan

Generous paid time off

Flexible work environment

Qualifications

• Experience as a Marketing Manager with a strong track record.
• In-depth knowledge of ATL and BTL marketing strategies.
• Strong organizational and project management skills.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Manage ATL and BTL marketing campaigns for brand visibility.
• Oversee digital marketing activities including SEO, SEM, and social media.

Skills

Digital marketing tools proficiency

Analytical skills

Communication skills

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

AdWords

Social media management tools

Job description

About the company

WorkJoy is a leading provider of innovative workforce management solutions, dedicated to helping businesses optimize their staffing processes. With a focus on technology-driven efficiency, StaffJoy offers a suite of tools designed to streamline scheduling, enhance employee engagement, and improve overall productivity. Our commitment to excellence and customer satisfaction has positioned us as a trusted partner for companies seeking to enhance their operational capabilities.

Job responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals and objectives.
• Lead and manage ATL (Above The Line) and BTL (Below The Line) marketing campaigns to enhance brand visibility and engagement.
• Create and execute a marketing roadmap to guide the company's marketing efforts and initiatives.
• Oversee digital marketing activities, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze market trends and competitor activities to identify opportunities for growth and improvement.
• Collaborate with cross-functional teams to ensure cohesive and effective marketing strategies.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Monitor and report on the performance of marketing campaigns, using data-driven insights to optimize future efforts.
• Build and maintain relationships with key stakeholders, including media partners, agencies, and vendors.

Job requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role, with a strong track record of successful marketing campaigns.
• In-depth knowledge of ATL and BTL marketing strategies and techniques.
• Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Experience in budget management and resource allocation.

Job benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• CPF retirement savings plan with company matching.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career advancement.
• Flexible work environment with options for remote work.
• Access to cutting-edge marketing tools and technologies.
• Collaborative and inclusive company culture.