Marketing Manager

ASHMI MINIMART PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A hospitality company in Singapore is seeking a Marketing Manager to lead sales activities and develop strategic plans. The ideal candidate will analyze market trends, manage the sales team, and enhance customer satisfaction to maximize property revenue. This role is crucial for driving brand excellence and team performance.

Qualifications

• Experience in marketing management and creating strategic sales plans.
• Strong analytical skills for market trends and guest needs.
• Ability to manage and lead a team effectively.

Responsibilities

• Direct sales activities to maximize revenue for the property.
• Research competition and market trends.
• Manage staffing, training, and performance reviews for the Sales Department.
• Drive branding and communication for service excellence.
• Lead negotiations.

Skills

Strategic planning

Market analysis

Crisis management

Customer satisfaction

Negotiation

Job description

Job Overview

The Marketing Manager directs all markets including contracted, directed or online in both corporate and leisure segments. All sales activities should be managed to maximise revenue for the property. He/She is required to research and deliver strategic sales/business plans, monthly reports, annual targets, budgets, forecasts or other projects.

He/She has to analyse the competition, market trends, guest needs and performance in order to be pro‑active and adapt to a changing market landscape. With the information, he/she is able to create new sales plans to improve efficiency of the current ones.

He/She also needs to use principles of revenue management and work together with the revenue department. Internally, he/she handles the staffing, training and performance reviews for the Sales Department. Measures are also carried out to enhance the property’s image and high standards are set.

Responsibilities

• Apply systems thinking in problem solving and decision making
• Conduct presentation to senior management
• Direct management of crisis situations
• Drive branding and communication for service excellence
• Drive service quality and customer satisfaction
• Innovate customer experiences
• Lead managers to develop organisational and governance strategies
• Manage and direct negotiations