Marketing Manager

NANYANG INSTITUTE OF SOCIAL SCIENCES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An educational institute in Singapore is hiring a Marketing Manager to oversee the development and execution of marketing strategies. You will manage social media and online platforms, optimize advertising campaigns, and lead a marketing team focused on enhancing the performance of academic programmes. Ideal candidates will possess a Bachelor's degree, strong digital marketing skills, and experience in team management. This role offers the opportunity to drive innovative marketing initiatives across multiple channels.

Qualifications

• Bachelor's degree or above; majors in relevant fields preferred.
• Experience in marketing team management or higher education sector is a plus.
• Strong understanding of social media platforms and digital channels.

Responsibilities

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms to optimize campaigns and improve ROI.
• Oversee content direction and design style, driving continuous updates.
• Explore offline channels to achieve omnichannel coverage.

Skills

Social media management

Project management

Content creation

Digital marketing tools

Graphic design

Education

Bachelor's degree in Marketing, Advertising, Communications, Business or related field

Job description

Nanyang Institute of Social Sciences (NISS) is an institute of higher education registered with SkillsFuture Singapore (SSG) under the Ministry of Education of Singapore, aiming to create a lifelong learning platform that incorporates quality higher education resources from the East and the West.

We are now inviting applications for the position Marketing Manager, responsible for the overall marketing strategy and execution of the School’s academic programmes, leading the marketing team to build and scale the function, and overseeing overall marketing performance.

Job Responsibilities:

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns, and improve ROI.
• Oversee content direction and design style, driving continuous updates and iterations.
• Explore offline channels to achieve omnichannel coverage.

Requirements:

• Bachelor’s degree or above; majors in Marketing, Advertising, Communications, Business, or related fields preferred.
• Experience in marketing team management, project management, or the higher education sector is a plus.
• Strong understanding of social media platforms and digital channels, includingadvertising operations.
• Skilled in a variety of marketing tools and techniques, including graphic design and video editing.
• Excellent writing and content creation skills, with a keen eye for detail and quality.