Marketing Manager

Executive Compass; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing consumer brand is seeking a Marketing Manager in Singapore to lead brand and marketing initiatives. This role requires creativity, commercial acumen, and execution excellence. The candidate will drive impactful campaigns, manage strategic partnerships, and ensure alignment with global brand direction while tailoring to local market insights. Minimum 5 years of marketing experience is required, with at least 2 years in a leadership role.

Qualifications

• At least 5 years of progressive marketing experience.
• 2 years in a managerial or leadership capacity.
• Experience in a consumer-facing environment.

Responsibilities

• Develop and execute the marketing strategy for Singapore.
• Lead brand localization efforts.
• Oversee planning of integrated campaigns.
• Drive performance marketing activities.
• Manage strategic partnerships.
• Define key performance metrics and analyze outcomes.
• Collaborate cross-functionally with teams.

Skills

Brand building

Campaign management

Performance marketing

Stakeholder management

Data analysis

Education

Bachelor’s degree in Marketing or Business

Job description

Our client is a fast-growing consumer brand that is redefining the lifestyle experience across Asia. With a strong presence in multiple markets, the company is now seeking a Marketing Manager to lead brand and marketing initiatives in Singapore, a key growth market for the business.

This is a highly visible and strategic role that requires a balance of creativity, commercial acumen, and executional excellence. The successful candidate will play a pivotal part in shaping how the brand connects with local audiences, driving awareness, engagement, and business growth through impactful campaigns and partnerships.

Key Responsibilities

• Develop and execute the marketing strategy for Singapore, ensuring alignment with global brand direction while tailoring initiatives to local market insights.
• Lead brand localization efforts, including communication tone, campaign concepts, and visual identity, to strengthen brand resonance and differentiation.
• Oversee the planning and execution of integrated campaigns, including product launches, seasonal activations, and promotional initiatives across offline and digital channels.
• Drive performance marketing activities to support customer acquisition, engagement, and retention.
• Establish and manage strategic partnerships (e.g., with delivery platforms, financial institutions, and co-brands) to expand reach and maximize impact.
• Define key performance metrics, analyze campaign outcomes, and deliver actionable insights to inform ongoing strategy and optimize ROI.
• Collaborate cross-functionally with regional and global teams to ensure cohesive brand storytelling and consistent customer experiences.

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of progressive marketing experience, including 2 years in a managerial or leadership capacity.
• Proven track record in brand building, campaign management, and performance marketing.
• Strong commercial mindset, with the ability to translate data and insights into effective marketing actions.
• Experience in a fast-paced, consumer-facing environment, ideally within F&B, lifestyle, or retail sectors.
• Excellent communication and stakeholder management skills, with the ability to influence across teams and functions.

Please note that only short-listed candidates will be contacted.

Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985