Marketing Manager

HH Global; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency in Singapore is seeking a Marketing Executive to manage digital marketing for credit card usage and general insurance. This role involves collaborating with media and creative agencies, optimizing SEM and paid media campaigns, and maintaining a marketing calendar. Candidates should have 3-5 years of marketing experience, preferably in the banking sector, and possess strong interpersonal and communication skills. The contract is for one year, subject to renewal.

Qualifications

• 3~5 years of experience in a marketing role is required.
• Experience in banking or financial institutions is preferred.
• Ability to manage creative production and advertising performance.

Responsibilities

• Manage media and creative agencies for digital marketing.
• Optimize marketing performance for SEM and paid media.
• Maintain a marketing calendar for campaigns.
• Conduct post-campaign evaluations for improvements.
• Manage budget tracking and expenses.
• Coordinate marketing events with stakeholders.

Skills

Creative production understanding

Programmatic media buying

Social media strategy

Creativity and innovation

Interpersonal skills

Performance marketing

Strong communication in English

Multitasking

Education

Bachelor's degree in business studies

Job description

Key Responsibilities

• Reporting to VP, Marketing; independently work with and manage media and creative agencies to plan, execute, and manage digital marketing for Credit Card Usage and General Insurance.
• Responsible to work with media agency to review, monitor and optimize marketing performance for SEM, Paid Media advertising
• Responsible to work with creative, media and advertising agencies to create and adapt creative marketing assets for paid and owned media channels
• Create and maintain a marketing calendar to deliver targeted marketing campaigns
• Monitor campaign progress, effectiveness and conduct post-campaign evaluation for future improvements
• Identify, analyse, and measure trends and content to assess how well advertising assets are performing and suggest ideas to improve current performance
• Manage budget and track expenses in accordance with the department’s guidelines
• Execute marketing events and coordinate with internal/external stakeholders to ensure smooth implementation of deliverables
• Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

Knowledge, Skills + Knowledge

• Understanding of creative production, programmatic media buying, display marketing
• Experience in managing end-to-end creative production
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• University graduate in business studies with a background in marketing is preferred
• A minimum of 3~5 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of banking products
• Proficient in advertising production, performance marketing
• Strong communication skills, especially in written English
• A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
• Experienced in liaising with external vendors and managing internal stakeholders

This is a contract role for 1 year and is subject to yearly renewal.