Marketing & Growth Lead

GAMMA LEARNING CENTRE PTE. LTD.; Singapore; Hybrid; SGD 100,000 - 125,000; Part time

Job summary

A leading education center in Singapore is looking for a highly motivated Marketing & Growth Lead. The role involves owning the entire marketing and sales process, from campaign ideation to student conversion. Ideal candidates will have experience in education marketing, social media management, and content creation. This part-time role offers flexible hours and competitive pay, along with a path to a full-time position as the center scales.

Benefits

Flexible working hours

Performance-based incentives

Clear path to full-time role

Qualifications

• Experience in marketing roles in education or tuition sectors.
• Proven ability in running successful social media accounts, particularly TikTok.
• Skilled in creating engaging content for social platforms.

Responsibilities

• Design and manage the student acquisition funnel.
• Plan and execute marketing campaigns aligned with targets.
• Create and manage social media content for engagement.

Skills

Lead generation planning

Social media marketing

Content creation

Campaign execution

Graphic design

Job description

Role Overview

We are a small but fast-growing tuition centre in Singapore, built on strong academic outcomes and modern, content-driven student acquisition. As a lean and ambitious team, we move fast, experiment often, and expect real ownership. We are looking for a Marketing & Growth Lead who will own the end-to-end marketing and sales process, from campaign ideation to student conversion.

Key Responsibilities

• End-to-End Marketing & Sales Ownership: Design and own the entire student acquisition funnel.
• Plan how leads are generated, nurtured, and converted into signups.
• Champion marketing campaigns from concept to execution and post-campaign review.
• Take responsibility for outcomes (e.g. enquiries, trial sign-ups, enrolments).
• Marketing Strategy & Campaign Planning: Craft a clear, actionable marketing plan aligned with enrolment targets.
• Plan and launch specific campaigns (e.g. crash courses, exam-season pushes, TikTok Live series, free trial funnels).
• Identify target segments (students vs parents, level-specific strategies).
• Track performance metrics and continuously iterate.
• Content Creation & Social Media: Plan/design/shoot/edit/create short-form videos, images, captions, and posts.
• Manage posting schedules and content calendars.
• Repurpose TikTok Live content into clips for sustained reach.
• Ensure consistency in branding, messaging, and credibility.
• TikTok Live & Tutor-Led Marketing: Plan TikTok Live teaching and engagement strategies as a key growth channel.
• Guide tutors on structuring live lessons for engagement and conversion, communicating value clearly to students and parents, and handling basic sales messaging naturally during live sessions.
• Coordinate live schedules and coach tutors on basic on-screen presence and messaging.

Beneficial Prior Experience

Candidates with experience in one or more of the following will be highly valued:

• Marketing or growth roles in education, tuition, or enrichment centres
• Running or scaling TikTok, Instagram, or short-form video accounts
• Planning and executing lead-generation or conversion-focused campaigns
• Creator-led marketing, influencer marketing, or live commerce
• Early-stage startup or small business environments
• Graphic design, video-editing for social media posts

Work Arrangement & Compensation

• Part-time, flexible hours
• Hybrid / remote-friendly (some in-person coordination required)
• Highly competitive pay, with performance-based incentives
• Clear path to expanded responsibility or full-time role as the centre scales
• Candidates are required to commit for at least six months