Marketing & Go-To-Market (GTM) Manager

ASIA GULF CLOUD PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A financial services company in Singapore seeks a Marketing & Community Manager to enhance its presence in the Chinese market. This role involves strategic development, managing partnerships with Key Opinion Leaders, and creating engaging content in Mandarin. The candidate should have 1 to 3 years of experience in digital marketing, a strong understanding of community dynamics, and proficiency in both Simplified and Traditional Chinese. Experience in financial services is a plus.

Qualifications

• 1 to 3 years of experience in social media, community management, or digital marketing within financial services.
• Proficiency in Simplified and Traditional Chinese.
• Demonstrated experience in building and scaling Chinese-speaking online communities.

Responsibilities

• Develop strategies for market entry and growth in China.
• Manage partnerships with Key Opinion Leaders and Community members.
• Create specialized content for Chinese-speaking audiences.

Skills

Native Mandarin

Digital & Community Language Fluency

Professional English

Financial Services Understanding

Digital Platforms Expertise

Risk & Security Awareness

Job description

Core Responsibilities

1. Strategic Development & Market Entry

• Dual-Track Strategy: Develop a distinct China Domestic Strategy (focused on brand awareness through KOLs) and a Global Chinese Strategy (focused on user acquisition, engagement, and community building for overseas Chinese audiences).
• Regulatory & Compliance Alignment: Work closely with legal and compliance teams to ensure all messaging adheres to Mainland China advertising and communication regulations. Reference Hong Kong's regulatory frameworks as a benchmark for compliant financial communications where relevant.
• Social Platform Activation: Own Chinese-language growth initiatives on global social platforms and lead the development of a structured messaging and community engagement strategy for private messaging platforms.

2. KOL & Community Partnership

• Tiered Influencer Management: Identify and develop partnership proposals and engagement models with Target KOLs (on Xiaohongshu, Douyin, and Weibo) and KOCs (Key Opinion Consumers) in private messaging and community groups.
• Creative Collaboration: Develop localized content toolkits (including infographics, post templates, and short‑form video scripts) to ensure the Company's value proposition is communicated accurately and in a culturally native tone.

3. Competitor Listening & Market Intelligence

• Market Benchmarking: Conduct regular reviews of key regional and global competitors to benchmark community engagement strategies, content themes, and positioning shifts.
• Sentiment Monitoring: Track audience sentiment and engagement trends to identify emerging market themes or regulatory sensitivities at an early stage.

4. Specialized Content Creation

• Chinese‑Language Content: Translate product offerings, service updates, and brand narratives into engaging long‑form and short‑form content tailored to overseas Chinese audiences.
• Diaspora Outreach: Develop platform‑specific content strategies for diaspora‑focused platforms such as Xiaohongshu (RED) and explore long‑form educational or thought‑leadership content opportunities on video platforms.

Requirements & Qualifications

Language & Cultural Fluency

• Native Mandarin: Proficiency in Simplified Chinese (Mainland) and Traditional Chinese (Hong Kong, Taiwan, and overseas Chinese communities).
• Digital & Community Language Fluency: Strong understanding of online community communication styles, including informal and conversational digital language used across social platforms.
• Professional English: Ability to localize global brand narratives into Chinese‑language content while maintaining accuracy and consistency.

Industry & Functional Knowledge

• Financial Services Understanding: Solid understanding of regulated financial products and services, with the ability to communicate value propositions clearly to partners and audiences.
• Digital Platforms Expertise: In‑depth knowledge of managing and advising on social and community platforms without operating official domestic channels, including growth through influencer collaboration.
• Risk & Security Awareness: Awareness of online community risks, impersonation issues, and best practices for safeguarding brand reputation within digital communities.

Experience

• Experience Level: 1 to 3 years of experience in social media, community management, or digital marketing within financial services, technology, or regulated consumer‑facing industries.
• Community Growth Track Record: Demonstrated experience in building and scaling Chinese‑speaking online communities with measurable engagement outcomes.