Marketing Executive (Regional) - Tech industry (1 year contract)

GMP TECHNOLOGIES (S) PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A technology company based in Singapore is seeking a Marketing Manager to lead multi-country marketing campaigns. The ideal candidate will have at least 5 years of experience in marketing within the IT or technology sector. Responsibilities include aligning marketing activities with regional business priorities and managing demand-generation programs. Strong skills in digital marketing tools and channel marketing are essential for success. This role involves traveling regionally when required.

Qualifications

• Minimum 5 years of marketing experience, preferably in the IT or technology industry.
• Strong understanding of digital marketing tools and metrics.
• Experience in channel marketing or partner enablement is an advantage.

Responsibilities

• Plan and execute multi-country marketing campaigns.
• Align regional marketing activities with business priorities.
• Manage demand-generation programs with agencies and partners.
• Build relationships across stakeholders to improve communication.
• Track partner performance metrics and report on effectiveness.

Skills

Digital marketing tools

Campaign performance tracking

Channel marketing

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Responsibilities

• Plan and execute multi-country marketing campaigns for target accounts and channel partners.
• Align regional and local marketing activities with business priorities and guidelines.
• Support joint marketing with OEMs and alliance partners to ensure consistent messaging and timely delivery.
• Manage demand-generation programs (lead gen, events, digital) with agencies and partners.
• Support development and rollout of channel programs to drive reseller engagement.
• Maintain a regional marketing calendar and track milestones, ROI, and campaign effectiveness.
• Collaborate with regional marketing, sales leads, and agencies to deliver integrated GTM execution.
• Co-develop joint marketing plans with OEMs, alliances, and channel partners to expand reach.
• Ensure alignment between regional and country teams for localized yet consistent campaigns.
• Plan quarterly activities with APJ leaders and distributors, ensuring budget/MDF alignment.
• Build strong relationships across stakeholders to improve communication and accountability.
• Drive company-led and partner-led channel marketing initiatives (digital, lead gen, reseller activation).
• Maintain a Channel Partner Toolkit with assets, content, and deployment timelines.
• Support partner product trainings, sales incentives, and reseller engagement programs.
• Work with channel sales to identify key partners, gather insights, and strengthen engagement.
• Track partner performance metrics and report on channel campaign effectiveness.
• Assist in onboarding and enabling new channel partners through targeted marketing.
• Analyze sell-in/sell-out data to guide strategy and partner engagement.
• Support logistics and execution for events, partner floor days, and customer activities.
• Work with agencies to deliver creative, digital assets, and web content for campaigns.
• Report campaign outcomes and ROI across ASEAN markets.
• Maintain dashboards on channel performance, MDF spend, and ROI for business reviews.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of marketing experience, preferably in the IT or technology industry with regional exposure.
• Strong understanding of digital marketing tools, metrics, and campaign performance tracking.
• Experience in channel marketing, partner enablement, or distributor marketing management is a strong advantage.
• Willingness to travel regionally when required.

Please state your availability, current and expected salary in the resume.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S) Pte Ltd | EA Licence: 11C3793 | Eddie Tang | Registration No: R1221129