Marketing Executive

LUXASIA; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beauty omnichannel brand-builder in Asia Pacific is seeking a Senior Marketing Executive. This role involves driving brand awareness and business growth through strategic marketing initiatives across digital and PR channels. The successful candidate will manage marketing campaigns from inception to completion, analyze trends, and collaborate with various teams. Ideal candidates should have a Marketing degree and experience in the Beauty industry. A dynamic self-starter with strong project management skills is essential for this position.

Qualifications

• At least 2 years of relevant working experience, preferably in the Beauty industry.
• Ability to work in a fast-paced, dynamic environment.

Responsibilities

• Drive brand awareness through strategic marketing initiatives.
• Execute and manage 360 marketing plans.
• Collaborate with internal and external stakeholders.

Skills

Creative proficiency in Canva or Adobe Photoshop

Basic photography and videography skills

Strong team player

Good communication and interpersonal skills

Resourceful with a positive can-do attitude

Education

Diploma or Degree in Marketing / Mass Communication / Business

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Purpose

The Senior Marketing Executive will drive brand awareness and business growth through strategic 360 marketing initiatives across digital, social media, PR, CRM, consumer-facing in-store activations and events. This role involves planning and executing campaigns for brands and collection launches from inception to completion, analysing market and consumer trends, collaborating with internal teams and brand partners to optimise marketing performance, seeking out partnership opportunities to reach a wider pool of potential shoppers, and constantly pushing the envelope through discovering and exploring new ways of doing things. The ideal candidate is a dynamic, self-starting and motivated marketing professional with strong project management skills and possesses a passion for luxury beauty.

Responsibilities

360 Marketing Campaign Strategy Planning and Execution

• Develop and execute purposeful 360 marketing plans to increase brand awareness, acquire new customers and retain existing shoppers, to drive business growth across all available points of sale.
• Social media content ideation and creation through basic photography and editing.

Campaign Planning and Coordination

• Manage given Advertising & Promotion budget and manage ROI tracking.
• Work with internal stakeholders and own end-to-end monthly campaign coordination and execution.
• Ensure VM changes are executed on a timely manner for new launches.
• Leverage marketing tools and platforms available like social media, ecommerce and CRM, to drive continuous brand activities and updates.

PR Events, Consumer Activations, Animations and In-Mall Pop-Ups

• Execute public relations-related tasks such as seeding, identifying and maintaining relationships with a curated list of media partners, influencers, and key opinion leaders.
• End-to-end planning, execution and coordination of:
• Exciting off-site brand-building events like launch events for media.
• Engaging in-store shopping activations for consumers and VIPs.
• Pop-ups within malls for incremental sales, prospecting and awareness.

Partnerships

• Work collaboratively with internal and external stakeholders such as retailers and source strategic partners to push the boundaries to create new and exciting brand experiences.
• Identify marketing opportunities and foster strategic partnerships with malls, partners and retailers; to constantly reach out to new potential customers.

Research and Report

• Constant market research against industry experts and competitors to analyse trends and identify opportunities for growth.
• Review and analyse all marketing activities and objectives through various monthly reports that will be presented to internal and external stakeholders.

Marketing Operations

• Analyse sales trends with Marketing Manager and Business Manager, to plan and execute a series of activities and in-store promotions to drive sales.
• Work closely with internal and external stakeholders like vendors to coordinate and execute necessary small and large-scale VM changes, or request repair and maintenance services for existing fixtures.
• Support with contractor and agency management such as briefing, getting quotations, on specific brand needs, then follow up on with execution of the project.

Administrative and Other Ad-Hoc Tasks

• Manage library of assets to ensure all campaign visuals, marketing guides and necessary information are downloaded and updated on time.
• Manage product launches across multiple eCommerce touchpoints where necessary.
• Manage sample and tester stocks for loans, photoshoot, events, gifting and other uses.
• Raise PO and process invoices for marketing-related A&P spend.

Requirements

• Diploma or Degree holder specializing in Marketing / Mass Communication / Business with at least years of relevant working experiences, preferably in Beauty industry.
• Possesses advance creative level proficiency in Canva or Adobe Photoshop.
• Basic photography, videography and editing skills will be integral.
• A strong team player with the ability to work in a fast-paced, dynamic environment.
• Resourceful, with a positive can-do attitude.
• Good communication and interpersonal skills.
  

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let's grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice https://www.luxasia.com/recruitment-privacy-notice/ and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.