Marketing Executive - 1 year contract

ROBERT WALTERS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global leader in the confectionery industry is seeking a Marketing Executive to drive successful product launches and brand activations. The ideal candidate has 2-3 years of experience in marketing, a degree in Marketing, and strong organisational and analytical skills. This role offers opportunities for personal development in a diverse and inclusive culture.

Benefits

Commitment to personal development

Inclusive culture

Training opportunities

Qualifications

• 2-3 years of experience in marketing roles.
• Familiarity with regional markets is advantageous.
• Ability to interpret data from campaigns.

Responsibilities

• Support planning and execution of brand activations.
• Assist in organising consumer activation events.
• Liaise with stakeholders to secure necessary approvals.
• Prepare supporting documents for campaigns.
• Manage community engagement on social media.
• Develop engaging social media content calendars.
• Coordinate with trade marketing teams on promotional assets.
• Oversee packaging projects and manage marketing claims accuracy.
• Handle financial processes like purchase orders and invoicing.

Skills

Strong organisational capabilities

Excellent analytical skills

Outstanding communication abilities

Creativity in content development

Strong time-management skills

Agility in adapting to change

Good interpersonal skills

Education

Bachelor's degree in Marketing or related field

Job description

What you'll do:

As a Marketing Executive within this vibrant team, you will play an integral role in driving the success of major product launches and brand activations across the region.

• Support the planning and execution of comprehensive brand activations and new product launches by coordinating with internal teams and external partners.
• Assist in organising consumer activation events, including managing key opinion leaders (KOLs) and overseeing in-store promotions to maximise brand visibility.
• Liaise with stakeholders such as PR, Legal, Sales, and agencies to secure necessary approvals for campaign materials and ensure compliance with guidelines.
• Prepare supporting documents including product information sheets, pack shots, lifestyle images, and other visual assets required for campaigns.
• Collaborate with cross-functional teams to gather best practices, share insights, and provide timely updates on ongoing projects.
• Work alongside social media agencies to manage community engagement on Facebook pages for Innovations, monitoring competitor strategies and evaluating campaign effectiveness.
• Develop engaging social media content calendars in partnership with agencies while ensuring all assets meet censorship clearance requirements and usage rights protocols.
• Coordinate with trade marketing teams to develop point-of-sale materials (POSM), review local adaptations for brand consistency, and ensure timely delivery of promotional assets.
• Oversee packaging projects by adhering to strict timelines, conducting artwork checks against master templates, managing marketing claims accuracy with Legal, and keeping stakeholders informed of progress.
• Handle financial processes efficiently by managing purchase orders (PO), quotations, vendor creation, invoice tracking, and ensuring prompt payments.

What you bring:

To excel as a Marketing Executive in this role, your background should include proven experience supporting multi-channel marketing campaigns—ideally within FMCG or similar industries—where you have demonstrated strong organisational capabilities.

• A bachelor’s degree in Marketing or a related field is required to demonstrate foundational knowledge relevant to this position.
• At least two to three years of hands-on experience in marketing roles ensures you can contribute effectively from day one.
• Familiarity with regional markets is advantageous but not mandatory; openness to learning about these regions is valued.
• Excellent analytical skills enable you to interpret data from campaigns and make informed recommendations for future initiatives.
• Outstanding communication abilities allow you to interact confidently with colleagues at all levels as well as external partners such as agencies or vendors.
• Strong time-management skills help you balance competing deadlines across multiple projects without compromising quality or accuracy.
• Creativity is essential for developing compelling content calendars and adapting promotional materials that resonate with diverse audiences.
• Agility in adapting quickly to changing priorities within a fast-moving environment ensures continued progress even when challenges arise.
• Good interpersonal skills foster positive relationships within the team as well as with external stakeholders.

What sets this company apart:

This organisation stands out as a global leader in the confectionery industry known for its commitment to quality products enjoyed by millions worldwide. Employees benefit from being part of an inclusive culture that prioritises personal development through training opportunities and knowledge sharing across international teams. Joining this team means becoming part of a network that celebrates diversity while providing ample opportunities for professional growth within a respected multinational business.

What\'s next:

If you are ready to take your marketing career further, apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23112536 Eleanor Tan