Marketing Executive

CSG SOFTWARE PTE. LTD.; Singapore; On-site; SGD 38,000 - 50,000; Full time

Job summary

A software solutions company in Singapore is seeking a passionate Marketing Executive to lead various marketing initiatives. Responsibilities include managing integrated marketing campaigns, optimizing digital advertisements, driving lead generation, and content creation. The ideal candidate should possess skills in lead acquisition and performance analysis. A competitive salary package ranging from $38,000 to $50,000 is offered, along with flexible working hours. Opportunities for growth in the tech environment are also available.

Benefits

Competitive salary

Performance-based bonus

Flexible working hours

Collaborative team culture

Opportunities for growth

Qualifications

• Experience in digital marketing and lead generation.
• Strong knowledge of content creation for various platforms.
• Ability to analyze performance data and adjust strategies.

Responsibilities

• Plan and implement integrated marketing campaigns.
• Develop paid advertising campaigns across multiple platforms.
• Produce content for blogs, email campaigns, and social media.
• Drive lead acquisition through digital channels and events.
• Organize participation in trade shows and industry events.

Skills

Lead generation

Content marketing

Digital engagement

Campaign management

Performance analysis

Creative thinking

Tools

CRM platforms

Google Ads

Meta (Facebook/Instagram)

LinkedIn

WordPress

Webflow

Job description

About the Role

We are seeking a creative, hands-on, and performance-driven Marketing Executive to lead and execute marketing initiatives across our portfolio of software solutions. The ideal candidate is passionate about lead generation, digital engagement and content marketing. Industry experience in construction technology is a plus, but not required.

Key Responsibilities

Marketing Strategy & Campaigns

• Plan and implement integrated marketing campaigns aligned with product and business goals
• Manage marketing activities end-to-end, ensuring effectiveness and alignment with KPIs

Digital Marketing & Advertising

• Develop and execute paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, and other platforms
• Monitor, review, and make recommendations for improvement based on performance data and insights
• Optimize budget usage to maximize lead generation and ROI

Content Creation

• Produce compelling content for blogs, email campaigns (EDMs), social media, and landing pages
• Align messaging with product positioning and campaign objectives

Lead Generation & Tracking

• Drive lead acquisition through digital campaigns, events, and industry engagements
• Track and manage lead data through CRM platforms, ensuring accountability and reporting

Product Marketing & MDF Management

• Support product activities with targeted marketing strategies
• Manage Marketing Development Funds (MDF) in coordination with partners and vendors for co-branded marketing

Events & Industry Participation

• Organize and manage participation in trade shows, conferences, and industry events to build brand visibility

Optional / Desirable Skills

• Website content management (e.g., WordPress or Webflow) — not required but considered a plus

What We Offer

• Competitive base salary with performance-based bonus (Salary Package: $38,000 – $50,000)
• Flexible working hours to support work-life balance
• Collaborative and forward-thinking team culture
• Exposure to multi-product software marketing and full-stack campaign ownership
• Opportunities for growth in a technology-driven business environment