Marketing Executive

ROYAL T GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Executive to manage diverse marketing functions including social media management, content creation, and customer service feedback. The ideal candidate should have a diploma or degree in a related field and at least one year of experience in marketing or customer service. Proficiency in AI tools such as ChatGPT and design software like MidJourney is essential. This dynamic role requires strong multitasking skills and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 1 year of working experience in marketing or customer service.
• Experience with e-commerce platforms is advantageous.
• Proficiency in AI tools and social media engagement strategies.

Responsibilities

• Manage social media content across various platforms.
• Utilize AI tools to optimize marketing strategies.
• Monitor customer feedback and improve marketing effectiveness.
• Support marketing campaigns and branding initiatives.
• Coordinate with external agencies for digital marketing.

Skills

Social media management

Content creation

Customer service feedback handling

AI tools proficiency

Creativity

Multitasking ability

Education

Diploma or Degree in Marketing, Mass Communications, Business or related field

Tools

MidJourney

CapCut

ChatGPT

DeepSeek

Job description

Marketing Executive

Job Description & Requirements

The ideal candidate thrives in a fast-paced environment, is highly adaptable, and able to manage multiple marketing functions, including content creation, social media management, AI-driven marketing, offline and online marketing activities, and design. This role requires a tech-savvy individual who can also handle customer service feedback to improve marketing effectiveness and customer experience.

Key Responsibilities

1. Social Media, Content Creation & Marketing

• Plan, create, and manage social media content across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Leverage social media platforms to generate leads and convert engagement into sales opportunities
• Support both online and offline marketing activities, including digital campaigns, in-store promotions, events, and printed materials.
• Design posters, banners, and promotional materials using MidJourney and other AI-driven tools.
• Shoot, edit, and produce engaging videos using CapCut and similar software.

2. AI & Digital Marketing

• Utilize AI tools such as ChatGPT, Grok, and DeepSeek to optimize marketing strategies and customer engagement.
• Leverage AI-driven analytics to refine marketing campaigns and improve ROI.
• Explore emerging AI technologies to enhance content creation and audience targeting.

3. Campaigns, Branding & Customer Service Feedback

• Develop and support marketing campaigns aligned with brand objectives and business goals.
• Work closely with design teams and agencies to ensure consistent branding.
• Collect, monitor, analyze, and respond to customer service feedback from social media, e-commerce platforms, food delivery apps, surveys, and in-store channels.
• Able resolve feedback, improve customer satisfaction, and enhance brand perception.
• Prepare reports and insights based on customer feedback to support marketing and operational improvements.
• Create impactful presentations using PowerPoint (PPT) and mind-mapping tools for internal and external stakeholders.

4. Marketing Strategy & Execution

• Explore and propose new sales and distribution channels such as Shopee, Lazada, food delivery platforms, and corporate gifting opportunities, working closely with the operations team for implementation.
• Assist in developing and executing marketing strategies for product launches, promotions, and seasonal campaigns.
• Monitor market trends, competitor activities, and customer preferences to improve marketing effectiveness.
• Collaborate with cross-functional teams, including operations, sales, and customer service, to drive business growth.

5. Agency & Vendor Management

• Coordinate with external agencies for digital marketing, public relations, and creative services.
• Support relationships with influencers and brand ambassadors to increase brand visibility.

Requirements

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.
• Minimum 1 year of working experience in marketing and customer service, or a related role.
• Familiarity with offline and online marketing activities.
• Experience handling customer service feedback across digital and in-person channels.
• Experience with e-commerce platforms such as Shopee, Lazada, and food delivery applications is anadvantage.
• Proficiency in AI tools such as ChatGPT, Grok, and DeepSeek, with experience using MidJourney (design) and CapCut (video editing).
• Strong understanding of social media trends and engagement strategies.
• Ability to work under pressure and meet tight deadlines in a fast-moving environment.
• Good communication, creativity, and problem-solving skills.
• Well-organized with strong multitasking abilities.