MARKETING DIRECTOR

XIN RAN OVERSEAS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Director responsible for developing and executing the overall marketing strategy. The ideal candidate will lead the marketing team, manage diverse campaigns, and ensure alignment with business objectives. Key responsibilities include analyzing market trends, overseeing brand management, and collaborating with sales teams. This position offers a dynamic environment focused on innovation and growth.

Responsibilities

• Develop and implement the overall marketing strategy in line with company goals.
• Lead, mentor, and manage the marketing team, ensuring effective performance.
• Plan and execute marketing campaigns across various channels.
• Oversee brand management and corporate identity.
• Analyze market trends and competitor activities to identify opportunities.
• Manage marketing budgets and ensure cost-effective resource allocation.
• Collaborate with sales and product teams to align marketing efforts.
• Monitor campaign performance and prepare reports for management.
• Drive innovation in marketing technologies and strategies.

Job description

Job Summary

The Marketing Director is responsible for developing and executing the company’s overall marketing strategy to drive brand awareness, customer engagement, and business growth. This role leads the marketing team, oversees campaigns across multiple channels, and ensures alignment with business objectives.

Key Responsibilities

• Develop and implement the overall marketing strategy in line with company goals
• Lead, mentor, and manage the marketing team, ensuring effective performance
• Plan and execute marketing campaigns, including digital, social media, content, events, and traditional channels
• Oversee brand management, positioning, and corporate identity
• Analyze market trends, customer insights, and competitor activities to identify opportunities
• Manage marketing budgets and ensure cost-effective allocation of resources
• Collaborate with sales, product, and business development teams to align marketing efforts with revenue targets
• Monitor campaign performance and prepare regular reports for management
• Drive innovation and adoption of new marketing technologies and strategies