MARKETING CONTENT STRATEGIST

FEEL FRESH PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A dynamic consumer wellness brand in Singapore is seeking a Content Strategist to shape and elevate its storytelling and social media presence. This role involves developing comprehensive content strategies across various platforms, managing video production, and building relationships with influencers and creators in Singapore and Malaysia. The ideal candidate is passionate about conversion content and has experience in performance-oriented marketing, alongside strong skills in video editing software. This position promises real career growth opportunities within a fast-paced startup environment.

Benefits

Ownership and autonomy in role

Close collaboration with founders

Exposure to Singapore and Malaysia markets

Real career growth opportunities

Qualifications

• Deep passion for conversion content, especially on social media platforms.
• Experienced in creating or managing content tailored for performance marketing.
• Strong understanding of current trends, consumer behavior, and viral formats.

Responsibilities

• Develop and oversee content strategy across social media and website.
• Lead video shoots, directing talent and managing production teams.
• Build and manage relationships with influencers and KOLs across SG & MY.

Skills

Content strategy

Influencer marketing

Video production

Analytics

Short-form storytelling

Tools

CapCut

VN

FCPX

Premiere Pro

Canva

Job description

About Feel Fresh

Feel Fresh is one of Singapore’s fastest-growing personal wellness brands, delivering innovative oral‑care and beauty devices used by tens of thousands across Southeast Asia. We are now expanding our content engine and we are looking for a Content Strategist who can take our storytelling, social presence, and creative operations to the next level.

Role: Content Strategist (Brand, Social, Influencers & Production)

As Feel Fresh's Content Strategist, you will drive performance‑oriented content and lead an ecosystem of creators, livestreamers, and agencies across Singapore and Malaysia.

About the role

1. Performance Content Strategy

• Develop and oversee Feel Fresh’s full‑funnel content strategy across TikTok, Instagram, Meta Ads, and website.
• Plan content calendars that drive conversions.
• Ideate and script compelling storylines (UGC‑style, problem/solution, before‑after formats, educational, product demos).

2. Video Production & Creative Execution

• Lead and manage video shoots—from concept, scripting, talent direction, and editing.
• Be hands‑on in filming, acting on camera when needed, and guiding creators to achieve Feel Fresh’s signature tone.
• Collaborate with designers, editors, and agencies to ensure high‑quality creative output.

3. Influencer Marketing & UGC Management

• Build and manage influencer and KOL relationships across SG & MY.
• Coordinate UGC pipelines—briefing creators, reviewing drafts, and optimizing delivery.
• Evaluate influencer performance, negotiate partnerships, and scale winning collaborations.

4. Livestream & Creator Ecosystem Management

• Manage livestreamers across platforms (TikTok Shop, Shopee, Lazada).
• Coordinate with production teams and agencies for livestream content, performance benchmarks, and reporting.

5. Social Media Growth & Analytics

• Own the growth strategy for TikTok, Instagram.
• Track content performance using analytics tools and iterate based on insights.
• Conduct competitor and trend analysis to keep Feel Fresh ahead of the curve.

6. Cross‑Border Expansion & Malaysia Market Ownership

• Lead the full content and influencer strategy for the Malaysia market.
• Identify, onboard, and manage Malaysia‑based influencers, creators, and livestreamers.
• Localize content angles, scripts, and campaigns to suit Malaysian consumer behavior and platform trends.
• Ensure consistent brand identity and messaging across both Singapore and Malaysia while tailoring execution to each market.

Who You Are

• Deep passion for conversion content, especially TikTok, Reels, and short‑form storytelling for performance marketing.
• Experienced in creating or managing content.
• Strong understanding of current trends, consumer behavior, and viral formats.
• Comfortable directing shoots, managing creators, and appearing on camera.
• Skilled in tools such as CapCut, VN, FCPX/Premiere Pro, Canva, or similar.
• Preferably with prior experience in:
• Consumer product brands performance marketing production, or
• Marketing / creative agencies
• Organized, resourceful, and thrives in a fast‑moving startup environment.

What We Offer

• A chance to directly shape the content identity of a fast‑growing consumer brand.
• Ownership and autonomy—your ideas directly influence business outcomes.
• Exposure to both Singapore and Malaysia markets for regional brand building.
• Close collaboration with founders and decision‑makers.
• A dynamic environment where creativity, initiative, and speed are truly valued.
• Real career growth opportunities as the brand expands.