Marketing & Content Executive (Content + Funnels)

INSPIRED HOMES PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A local design & build firm in Singapore is seeking a hands-on marketer to create content, design graphics, and build lead generation funnels. The role involves filming short-form videos, managing website content, and developing persuasive marketing materials. Candidates should have proven experience in content creation and a strong entrepreneurial mindset. This role offers immediate impact on both the company and personal brand growth.

Qualifications

• Proven experience in content creation (video, design, social media).
• Strong copywriting and design skills — able to simplify and persuade.
• Entrepreneurial mindset: self-driven, resourceful, and hungry to grow with the business.

Responsibilities

• Film and edit engaging short-form videos.
• Design graphics and materials for marketing.
• Build landing pages and lead magnets.

Skills

Content creation

Copywriting

Graphic design

Lead generation

Job description

About the Role

We’re looking for a hands-on marketer who’s as comfortable holding a camera as they are building a landing page. If you’re a content creator who has “leveled up” into digital marketing — someone who can film, edit, design, and also turn ideas into funnels that generate real leads — this role is for you.

You’ll work directly with the founders of a design & build firm specialising in landed homes in Singapore. Your work will shape both the company brand and the founder’s personal brand, with immediate impact on business growth.

Responsibilities

• Shadow the founder on site to film and edit engaging short-form videos (TikTok, IG Reels, LinkedIn).
• Plan and script video/story content so the founder can simply show up and record.
• Design graphics and materials (social posts, brochures, onboarding packs, sales decks).
• Manage and update website content for a seamless customer experience.
• Build simple funnels: landing pages, lead magnets, email follow-ups.
• Write persuasive copy for social posts, sales funnels, and marketing collateral.
• Track campaign performance and propose creative ways to improve growth.
• Support outreach to affiliates (e.g. property agents) with marketing collaterals and strategies.

Requirements

• Proven experience in content creation (video, design, social media).
• Exposure to funnels/lead generation (landing pages, email, CRM, or ads).
• Strong copywriting and design skills — able to simplify and persuade.
• Entrepreneurial mindset: self-driven, resourceful, and hungry to grow with the business.
• Bonus: knowledge of Google/Meta/TikTok ads, but not mandatory.