Marketing & Communications (MARCOM) Manager

Dorsett Hotels; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading hotel chain in Singapore is seeking a Public Relations Manager to promote its image through effective strategies and manage PR activities. The ideal candidate will possess a Diploma or Degree in Marketing or Hospitality with over 3 years of experience in a similar role. Proficiency in graphics software and social media is essential. The position offers competitive benefits including performance bonuses and flexible benefits.

Benefits

Annual Wage Supplement (AWS)

Performance Bonus

Birthday leave

Flexi-Benefits (Dental, Optical, etc.)

Training & Career opportunities

Qualifications

• Minimum 3 years of experience in a public relations role.
• Ability to manage and create social media content.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and manage the hotel's public relations plan.
• Coordinate with media and handle public relations.
• Manage the hotel’s communication strategy.

Skills

Interpersonal skills

Communication skills

Analytical skills

Social media management

Team leadership

Education

Diploma/Degree in Marketing or Hospitality

Tools

Graphics software knowledge

Job description

Reporting to the General Manager, the incumbent is responsible for producing a public relations (PR) plan which promotes and maintains good public relations to uphold the image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations & Marketing activities.

RESPONSIBILITIES

• Works with General Manager in preparation and management of the department’s annual budget, in line with hotel strategic plan, goals program and reports monthly on financial returns of activities.
• Develop and manage a communications strategy with relevant content to engage the appropriate target audiences to grow brand awareness and generate revenue for the hotel.
• Develop and manage social media content and campaigns to increase fan base and engagement.
• Develops a public relations programme for the hotel based on its marketing goals. Target specific markets and developing the public relations strategies to reach these markets.
• Develop and maintain close working relationships with guests, key media partners (online and offline), travel trade and handling all aspects of public relations.
• Develop hotel gifts and giveaways.
• Builds profile within local marketplace through attendance at various events.
• Monitors awareness of competitor activities and use information when developing strategies.
• Plans and coordinates sponsorship activities.
• Prepares guest letters, messages and notices for the management.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Responsible for hotel photography and any artwork (collaterals etc), including maintaining a picture library for the Hotel to ensure consistency on Corporate graphic and Branding standards.
• Communicates DHI Marketing and Brand campaigns in a timely manner to support hotel performance and drive revenues.
• Coordinat❚e with departments concerned on clients and media complaints, requests, and inquiries.
• Organise community projects for the Hotel and work with Human Resource department for internal community initiatives for associates.
• Any other ad-hoc tasks as assigned from time to time.

REQUIREMENTS

• Diploma/Degree in Marketing, Hospitality / Hotel Management with at least 3 years of experience in a similar capacity.
• Knowledge and application on graphics and relevant software.
• Analytical, meticulous with an eye for details.
• Excellent interpersonal and communication (written & spoken) skills.
• IT savvy and social media savvy. Able to drive social media and online communities.
• A strong team player who is able to lead high impact cross functional teams
• Ability to multi-task and work well under pressure.

WHAT WE OFFER

• Annual Wage Supplement (AWS)
• Performance Bonus*
• Birthday leave
• Flexi-Benefits (Dental, Optical etc)
• Training & Career opportunities

In support of building a local core, we will only be considering Singaporeans for this position.

We regret that only shortlisted candidates will be notified.