Marketing Communications Manager - The Singapore EDITION

Marriott Hotels Resorts; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel brand in Singapore seeks a Marketing Communications Manager to drive comprehensive marketing strategies. Responsibilities include media relations, digital marketing, event planning, and reputation management. This role requires collaboration with various teams and a strong understanding of luxury hospitality marketing. The ideal candidate should have relevant education, with a focus on brand consistency and guest engagement. This full-time position offers a dynamic environment to enhance the hotel's market position.

Qualifications

• High school diploma or GED; 2 years experience in sales and marketing.
• 2-year degree in related major; no work experience required.

Responsibilities

• Manage media relations and cultivate relationships with influencers.
• Plan and execute marketing events and activate promotions.
• Monitor online reviews and manage guest communications.
• Collaborate with internal teams to align marketing initiatives.
• Track performance of marketing campaigns and prepare reports.

Skills

Media Relations

Digital Marketing

Event Planning

Reputation Management

Reporting & Analysis

Education

2-year degree in Marketing, Business Administration, Hotel Management

Job description

Marketing Communications Manager The Singapore Edition Marriott Hotels Resorts • Singapore, Singapore, Singapore

Job Summary

Under the guidance and leadership of the Director of Marketing Communications and Public Relations, this role is responsible for executing comprehensive marketing strategies that elevate brand positioning, drive awareness and enhance guest engagement across all channels. Key responsibilities include managing media relations, digital marketing, strategic partnerships and signature events while maintaining brand consistency and luxury standards. This position cultivates relationships with media and influencers, coordinates press coverage, executes promotional campaigns and oversees guest communications and reputation management. The role requires strong collaboration with internal departments, external agencies and luxury brand partners to deliver integrated marketing initiatives that support business objectives and reinforce the hotel’s position in the competitive luxury hospitality market.

Candidate Profile

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management or related major; no work experience required.

Core Work Activities

Media Relations & Public Relations

• Cultivate and maintain relationships with key media influencers and industry partners across target markets.
• Develop and distribute press releases, media kits and brand stories to secure editorial coverage.
• Coordinate media familiarisation trips, press events and journalist site visits.
• Serve as primary point of contact with PR agency for daily coordination and project management.

Events & Activations

• Plan and execute signature events, seasonal activations and promotional campaigns.
• Coordinate VIP experiences, hotel anniversaries, restaurant launches, seasonal experiences and special celebrations.
• Manage event logistics, guest communications and post‑event follow‑up.

Reputation Management

• Monitor and respond to online reviews across platforms (Google, TripAdvisor) if needed.
• Develop guest communication strategies, including pre‑arrival, in‑stay and post‑departure touchpoints.
• Manage loyalty program communications and resident membership initiatives.

Internal Coordination & Team Management

• Collaborate with Revenue Management, Sales, F&B, Spa and Operations teams to align marketing efforts.
• Brief and coordinate with creative agencies, photographers and external partners.
• Oversee and maintain accurate, timely processing of all Marketing team invoices and standard procedural processes.

Reporting & Analysis

• Track campaign performance, media coverage value and marketing KPIs.
• Prepare monthly reports and presentations for leadership on marketing activities and results.

Digital Marketing / Marketing Communications

• Assist in the development and execution of comprehensive marketing communications strategies aligned with brand positioning and business objectives.
• Maintain brand consistency across all communication channels and guest touchpoints.
• Maintain updates and manage all web sites.
• Develop brochure and property collateral materials in partnership with Marketing Content Executive/Asst. Manager.
• Review and provide analysis on all website and email campaign tracking.
• Ensure consistent marketing message is communicated in all advertising and collateral efforts.
• Provide regular tracking/ROI and analysis of promotions and website/email campaigns and use this knowledge in future planning.
• Track return on investment (ROI) of all marketing initiatives, including online direct mail and print advertising.

Market Trends Update

• Evaluate new marketing opportunities for the property.
• Monitor market trends, competitor activities and guest preferences to inform marketing initiatives.
• Ensure property is represented on all quality internet sites that have the potential to provide business.

Management Competencies

• Leadership, adaptability, communication, problem solving and decision making, professional demeanor, managing execution, building and contributing to teams, driving for results, planning and organising, building relationships, customer relationships, global mindset, generating talent and organisational capability, learning and applying professional expertise, business acumen, technical acumen.

Required Experience:

Manager

Key Skills

Internal Control, Accounting And Auditing, Accounts Handling, General Services, Elevator, Brand

Employment Type: Full‑Time

Experience: years

Vacancy: 1