Marketing Communications Assistant Manager

ERA Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic real estate firm is seeking a Marketing Communications Manager in Singapore to drive multi-channel marketing campaigns and enhance brand visibility. The role involves collaborating with various stakeholders to execute comprehensive marketing strategies, manage campaigns, and evaluate performance for continual improvement. The ideal candidate will have a Bachelor's degree in Communications or Marketing, along with 3-5 years of relevant experience and strong project management skills. This position offers an exciting opportunity for growth in a fast-paced environment.

Qualifications

• 3 to 5 years of marketing and communications experience preferred.
• Experience in delivering full marketing spectrum (ATL and BTL).
• Excellent command of the English language (written and spoken).

Responsibilities

• Develop, own, and execute key Marcomm campaign strategies.
• Drive Marcomm plans and key digital initiatives.
• Evaluate and report on trends, opportunities, and insights.

Skills

Project management

Communication skills

Content development

Digital marketing

Analytics

Education

Bachelor's degree in Communications or Marketing

Tools

Google Analytics

Job description

We are looking for an ambitious, dynamic, digitally savvy communications and multi-tasker to join our team as a Marketing Communications Manager.

You will support managing and executing a multi-channel strategy involving marketing and communications campaigns and initiatives, reporting to the Head of Marketing. The primary goal is to promote and build ERA brand affinity, increase internal and external customer engagement, improve marketing ROI, and ensure the effectiveness and efficiency of campaigns to support ERA's business and growth. You should have experience working with commercial and functional teams to leverage content and localize and implement marketing activities. This role will need to collaborate with Social Media, Creative, PR and other marketing verticals such as Events, Partnership, and Project Management.

Job Responsibilities

• Develop, own, and execute key Marcomm campaign strategies while collaborating with cross-functional business units, external stakeholders, and third-party agencies/vendors to deliver value and improve outreach and engagement.
• Develop 360-degree marketing and communication strategies to expand the digital footprint and brand awareness locally and regionally, including content marketing initiatives.
• Drive Marcomm plans (content, trade, performance, and design) and key digital, social, website content, and creative initiatives.
• Oversee and execute the overall marketing communications plan in order to improve ERA branding, customer engagement, and campaign ROI.
• Manage Marcom deliverables and requirements for all internal and external communications for ERA events and PR campaigns.
• Manage projects for developing and producing deliverables such as messaging/creatives, print, digital, web, newsletters, and sales collateral using in-house or third-party vendors.
• Manage and support all ERA corporate communication and branding initiatives.
• Support ERA's commercial and functional teams in communication initiatives.
• Evaluate campaign performance and provide web optimization recommendations and insights.
• Evaluate and report on trends, opportunities, and insights to identify marketing opportunities.
• Collaborate with various stakeholders to identify marketing needs, campaigns, and content.

Ideal candidate

• Bachelor's degree, preferably in Communications or Marketing.
• 3 to 5 years of marketing and communications experience preferred.
• Experience in delivering full marketing spectrum (ATL and BTL).
• Able to develop compelling messaging based on target segmentation, customer workflow, personas, and key purchase drivers.
• Good knowledge of digital channels and metrics: web traffic, analytics, and content optimization are a plus.
• Able to prioritize and work under tight deadlines in a fast-paced environment.
• Excellent project and time management skills. Capable of prioritizing, multitasking, and managing multiple projects in order to deliver measurable results.
• Excellent communication skills and the ability to collaborate with a variety of stakeholders.
• Enthusiastic about the Real Estate Industry is a plus
• Independent, driven, positive, proactive, and have a growth mindset.
• Excellent command of the English language (written and spoken).
• Excellent writing, content development, and storytelling abilities.
• Self-motivated and energetic, with the ability to get things done.
• A team-oriented and collaborative approach.