Marketing Automation Specialist

The Walt Disney Company (Southeast Asia) Pte. Limited; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A major entertainment company located in Singapore seeks a Marketing Operations Specialist. In this role, your responsibility includes building messaging solutions and ensuring high-quality deployment through rigorous testing. You will engage with marketers to refine strategies and analyze the business impact of your solutions. Ideal candidates possess over 2 years of experience in marketing operations, excellent writing skills, and a knack for spotting potential issues. This position requires effective communication and an analytical mindset, with possible on-call duties during critical launches.

Qualifications

• 2+ years of work experience in marketing operations, analytics, or equivalent applied roles.
• Ability to spot potential bugs and maintain high quality standards.
• Superb writing skills for documentation and solution design.

Responsibilities

• Engages marketers in refinement sessions to finalize requirements.
• Builds messaging solutions and conducts quality assurance testing.
• Monitors deployment and identifies potential bugs.

Skills

Quality assurance

Written communication

Analytical mindset

Effective communication

Tools

SQL

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

Job Summary

In this role, you will utilize your academic knowledge of messaging channel end-to-end solutioning to enable marketer strategies. You are accountable from solution design to solution build and deployment, to understanding the impact of your solution. Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra‑team peer feedback. In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.

Responsibilities

• Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
• Builds messaging solution and conducts self‑quality assurance testing.
• Conducts peer‑review quality assurance for Marketing Operations counterparts to enable a deployment‑ready status.
• Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
• Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go‑forward refinement sessions or team reporting.

Basic Requirements

• 2+ years of work experience in marketing operations, analytics, or equivalent applied roles
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Effective communication skills with globally diverse cultures
• Curious and analytic mindset, striving to build expertise
• Ability to be on‑call when business critical launches occur
• Verbal and writing proficiency in the English language

Preferred Requirements

• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
• Understanding of messaging best practices (email, push, in‑app)
• Working knowledge of SQL
• Experience working in agile teams
• Verbal and writing proficiency in multiple languages

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.