Market Expansion Leader – ASEAN (Automotive Sector)

GEMINI PERSONNEL PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is seeking a Key Account Manager specializing in the automotive sector with a focus on the ASEAN region. This strategic role demands a trilingual professional with extensive experience in sales and marketing, capable of leading market strategies while managing key relationships across the automotive industry. The position offers substantial responsibilities in navigating international trade dynamics and driving business growth. Competitive salary and regional travel are part of the offering.

Benefits

Highly attractive salary

Performance-based bonuses

Regional travel benefits

Qualifications

• 7-10 years of proven success in Sales & Marketing within the automotive sector.
• Experience in a managerial role for at least 3 years.
• Deep understanding of ASEAN automotive regulations and landscape.

Responsibilities

• Design and execute Go-To-Market strategies across ASEAN.
• Cultivate relationships with C-suite executives and partners.
• Analyze market trends and optimize account profitability.
• Lead and mentor a regional sales team to exceed targets.

Skills

Trilingual communication

Market strategy development

High-stakes negotiation

Stakeholder relationship management

Education

Bachelor’s degree in Engineering, Business Administration, Marketing

Tools

Salesforce

Microsoft Office Suite

Job description

Key Account Manager – Automotive (ASEAN Focus)

Relocate to Bangkok

Travel: Up to 50% (ASEAN Region)

The Opportunity

This is a high-stakes role, especially given the current "EV war" in Southeast Asia. As the automotive industry shifts toward a sustainable future, our client is at the forefront of the New Energy Vehicle (NEV) revolution.

We are looking for a high-caliber Key Account Manager to spearhead their expansion across the ASEAN region.

This is a strategic position for a trilingual leader who can navigate the complexities of international trade, build high-level partnerships, and serve as the vital link between the Chinese manufacturing excellence and the rapidly evolving Southeast Asian market.

Core Responsibilities

1. Strategic Market Growth
   • Design and execute comprehensive Go-To-Market (GTM) strategies to penetrate and dominate key ASEAN territories.
   • Identify and capture new business opportunities, ensuring alignment with global sales targets and brand positioning.
   • Lead high-stakes negotiations and oversee the end-to-end sales cycle for major accounts.
2. Relationship & Stakeholder Management
   • Cultivate and maintain "C-suite" relationships with key automotive distributors, government bodies, and fleet partners.
   • Act as the primary liaison between local ASEAN stakeholders and the Chinese headquarters, ensuring cultural and operational alignment.
   • Collaborate with cross-functional teams (Product, Supply Chain, Finance) to resolve complex regional challenges.
3. Market Intelligence & Profitability
   • Analyze regional market trends, competitor pricing, and regulatory changes to provide actionable insights to HQ.
   • Optimize account profitability through rigorous cost management and strategic pricing models.
   • Oversee financial administration, including credit management and ensuring 100% timely revenue collection.
4. Leadership & Mentorship
   • Potentially lead and scale a high-performing regional team, fostering a culture of excellence and continuous development.
   • Set KPIs and provide the technical and commercial guidance necessary for the team to exceed regional targets.

Qualifications

• Education: Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field.
• Experience: 7–10 years of proven success in Sales & Marketing within the automotive manufacturing sector or distributorship with minimum continue 3 years in a managerial or leader capacity.
• Regional Expertise: Deep understanding of the ASEAN automotive landscape, including import regulations, tax incentives (e.g., BOI in Thailand), and distribution networks.
• Technical Proficiency: Advanced command of CRM systems (Salesforce/Dynamics) and the Microsoft Office Suite.
• Mobility: High flexibility for international travel (up to 50%) across the ASEAN region.

Why Join Our Client?

Shape the Future: Be a key architect in the transition to green mobility in Southeast Asia.

Regional Influence: Lead the expansion of a world-class Chinese EV brand in the world's most exciting growth market.

Professional Growth: Work in a fast-paced, high-tech environment that rewards innovation, speed, and cross-border collaboration.

Competitive Package: Highly attractive salary, performance-based bonuses, and regional travel benefits.