Manager Employer Branding

KrisFlyer; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A major airline in Singapore seeks an experienced individual to develop and lead comprehensive employer branding strategies. This role focuses on operationalizing strategies and enhancing employee engagement while ensuring alignment with the company's employer value propositions. Candidates must have at least 10 years of experience in recruitment marketing and a bachelor's degree in a related field. Strong digital skills and proficiency in stakeholder management are essential. Attractive compensation and benefits offered.

Qualifications

• 10+ years experience in employer branding, recruitment marketing, or communications.
• Experience in complex, customer-centric organizations with regional or global exposure.
• Knowledge of Singapore's employment landscape.

Responsibilities

• Lead the embedding of SIAs EVPs and employer brand.
• Create strategic assets and maintain a global asset library.
• Strengthen external activation through content strategy.
• Oversee employer review site responses and insights.

Skills

Employer branding

Recruitment marketing

Stakeholder engagement

Storytelling and copywriting

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Search Engine Optimization (SEO)

Customer Relationship Management (CRM)

Applicant Tracking System (ATS)

Job description

Job Description

As part of the Culture and Engagement team custodian of Singapore Airlines (SIA) employer brand this role develops and leads a comprehensive employer brand strategy. The role involves operationalising and scaling this strategy both externally and within the organisation with SIAs employer value propositions (EVPs) as its foundation to attract talent strengthen retention and position SIA as an employer of choice.

Key Responsibilities

• Lead the embedding and consistent adoption of SIAs EVPs and employer brand across the talent and employee lifecycle and at all candidate and employee touchpoints.
• Translate the EVPs into persona or market-tailored messaging providing guidance on tone of voice and visual.
• Develop strategic and reusable assets (video photography copy); manage agencies and maintain a central global asset library.
• Develop and maintain the employer brand book proof points content kits and toolkits for use across functions and markets.
• Elevate key moments that matter with narratives and toolkits that deepen connection pride and experience.
• Strengthen external activation through content strategy storytelling and creative guidance for campaigns social channels and talent communities; support campus initiatives and credible award/ranking submissions.
• Curate authentic employee stories that spotlight our EVPs culture and values; design and scale an employee ambassador/advocacy programme with clear training and governance.
• Build and maintain a dashboard of core employer brand indicators across attraction experience advocacy and reputation (brand health); run regular reviews and test-and-learn initiatives to optimise content journeys and campaigns.
• Oversee employer review site responses and insights; partner with Public Affairs on issues/crisis protocols and reputation management.
• Coordinate cross-functional stakeholders; deliver enablement sessions; and manage agencies budgets and brand governance.

Requirements

• Possess a university Bachelors Degree in Marketing Communications Human Resources Business or a related field.
• At least 10 years experience in employer branding recruitment marketing brand or communications within complex customer-centric organisations; regional or global exposure preferred.
• Knowledge of Singapores employment landscape and relevant compliance requirements.
• Proven success in operationalising an EVP through toolkits campaigns and stakeholder enablement with measurable impact on attraction engagement and reputation.
• Strong digital and content capabilities including Search Engine Optimisation (SEO) guidance social media Customer Relationship Management(CRM) /marketing automation and analytics; familiarity with Applicant Tracking System(ATS)/CRM/advocacy tools. Skilled in agency leadership budget management and senior stakeholder engagement; excellent storytelling copywriting and creative judgement.

Key Competencies

• Strategic practical and data-informed; strong programme management skills.
• Service mindset with empathy for the candidate and employee experience.
• Collaborative influencer who drives adoption across cross-functional stakeholders.
• Clear communicator with a bias for action iteration and continuous improvement.
• Culturally aware adaptable and able to thrive in challenging environments.

We thank all candidates for your interest in Singapore Airlines and regret that only shortlisted candidates will be notified.