Junior Marketing Executive

BLUE WAVES FOOD EMPIRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A food and beverage company in Singapore is looking for a Social Media Coordinator to manage social media content, coordinate campaigns, and assist in marketing efforts. The ideal candidate should have a degree in Marketing or a related field, basic social media knowledge, and be detail-oriented. Responsibilities include posting content, preparing reports, and supporting promotional activities. Fresh graduates are encouraged to apply for this dynamic role, which offers hands-on experience in a fast-paced environment.

Qualifications

• 0–2 years of relevant experience; fresh graduates are welcome.
• Basic knowledge of social media platforms and content posting.
• Organised, detail-oriented, and able to coordinate multiple tasks.

Responsibilities

• Post and schedule content across social media platforms.
• Capture photos and short videos during on-site visits.
• Track basic campaign performance.

Skills

Social media management

Basic photography

Content organization

Campaign performance tracking

Education

Degree in Marketing, Communications, Business, or related field

Job description

Key Responsibilities

Social Media Management (Primary Responsibility)

• Post and schedule content across social media platforms
• Write basic captions and suggest simple content ideas
• Capture photos and short videos during on-site visits
• Monitor and respond to comments and direct messages
• Perform basic optimisation such as posting timing and hashtag usage

Content Coordination

• Coordinate bookings for photographers and videographers
• Organise content shoots and logistics
• Prepare shot lists based on line manager direction
• Ensure creative assets are delivered on time
• Maintain and organise the content library

Campaign Execution & Coordination

• Publish promotional materials across digital platforms
• Distribute campaign assets to outlets
• Update promotions on delivery platforms
• Follow up with outlets to obtain promotional setup photos
• Track basic campaign performance

In-Store Marketing Support (Execution)

• Send final artworks (prepared by design freelancers) to printers
• Ensure marketing materials are delivered to all outlets
• Assist with checking installation where required
• Update line manager on outlet readiness and execution status

Menu Launch & Promotion Support

• Upload new menu visuals and content
• Post teasers and launch-related social media content
• Coordinate influencer arrangements initiated by line manager
• Distribute promotional kits to outlets

Delivery Platform Management

• Update menu photos on GoFood, GrabFood, and ShopeeFood
• Upload banners, promotional visuals, and promo codes
• Track and monitor promotion activation

Reporting

• Prepare monthly social media performance reports (followers, engagement, top posts)
• Compile promotion redemption data provided by line manager or delivery platforms
• Share basic customer observations and feedback

Requirements

• Degree in Marketing, Communications, Business, or related field
• 0–2 years of relevant experience; fresh graduates are welcome
• Basic knowledge of social media platforms and content posting
• Organised, detail-oriented, and able to coordinate multiple tasks
• Willingness to perform on-site visits when required
• Basic photo or video capture skills are an advantage