Investment Marketing Manager

Franklin Templeton; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A global investment firm is seeking an Investment Marketing Manager in Singapore. This role involves managing product marketing for investment strategies and developing compelling product stories tailored for various client types. The ideal candidate should have a bachelor's degree, relevant experience in product marketing, and a strong understanding of financial products. The position offers a chance to work in a diverse and inclusive environment while supporting global marketing efforts.

Benefits

Employee well-being programs

Diversity and inclusion initiatives

Learning opportunities

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• Experience in product marketing or management within the investment industry.
• Strong understanding of investment products such as mutual funds, ETFs, and SMAs.

Responsibilities

• Owns product marketing for a specific strategy under the UCITS Offshore product range.
• Develops and maintains relevant product stories tailored to client types.
• Coordinates and executes integrated product marketing campaigns.

Skills

Product marketing

Investment products knowledge

Project management

Creative writing

Attention to detail

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

We are looking for an Investment Marketing Manager to join our International Investment Marketing Team in either Singapore or Hong Kong. Our International Investment Marketing team helps shape the way we bring our investment products to life. We craft compelling product stories and content that bring to life our product offerings in a way that engages clients to take action to invest or to remain invested in our products. Acting as product champions and subject matter experts, our team plays a pivotal role across the organization. We support our Distribution business outside the U.S., including Canada, Americas Offshore, EMEA, and APAC, across both Retail and Institutional channels.

What are the ongoing responsibilities of this position?

• Owns product marketing for a specific strategy / asset class under our UCITS Offshore product range and support our product marketing efforts across the globe.
• Act as the liaison between the needs of local APAC Marketing and Distribution and the broader International Investment Marketing Team.
• Develops and maintains relevant, timely product stories tailored to various client types and global markets.
• Create the suite of support across the entire client journey—from prospecting to onboarding and servicing—for investors, advisors, and institutions.
• Partners with cross-functional teams (sales, compliance, legal, creative) to bring the product story to life across channels.
• Coordinate and execute integrated product marketing campaigns including email, thought leadership, advertising, and social.
• Actively seeks to drive business results by identifying opportunities to enhance / strengthen our marketing materials and messaging.
• Drives marketing strategy for new product launches, coordinating across product development, creative, and digital teams.
• Suggests ways to improve processes, procedures, and marketing collateral to improve time to market, boost efficiency and increase impact.
• Monitor the competitive landscape to ensure strong, differentiated product positioning.

What qualifications, skills and experience would help someone to be successful?

• Bachelor’s degree or equivalent experience in a related field.
• Experience in a product marketing or management role within the investment or asset management industry.
• Strong understanding of investment products such as mutual funds, ETFs, and separately managed accounts (SMAs).
• Proficiency in English.
• Familiarity with economic and financial concepts, global markets, and capital trends.
• Strong project management skills and the ability to work independently in a fast-paced environment.
• Creative mindset with the ability to turn complex concepts into clear, engaging client messaging.
• Exceptional attention to detail and organizational skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

#LI-APAC

#MID_SENIOR_LEVEL

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered.

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.