Head of Product Marketing

Festo; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global automation solutions company in Singapore seeks an experienced Product Marketing Manager to manage go-to-market strategies and lead the product marketing team. The role involves collaboration with Sales, Marketing, and Supply Chain to enhance product adoption and profitability. Candidates should have at least 5 years of experience in product or technical marketing, and a bachelor's degree is required. Attractive compensation and benefits are offered.

Benefits

Diverse opportunities for development

Strong team support

Freedom to drive ideas forward

Global network in a family-owned company

Qualifications

• Minimum 5 years’ experience in product or technical marketing, preferably in industrial/automation sectors.
• Strong understanding of product lifecycle management and campaign execution.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and launch product campaigns.
• Lead and support the cluster product marketing team.
• Collaborate with sales and marketing teams to drive product adoption.

Skills

Product lifecycle management

Analytical skills

Stakeholder management

Campaign execution

Communication

Education

Bachelor's degree in Engineering, Business, Marketing or related field

Tools

MS Office

CRM and marketing tools

Job description

Overview

Festo inspires people and organizations around the world with innovative solutions for industrial automation. We are an independent family business and offer more than 20,000 employees the opportunity to take bold steps, realize their ideas, and take on responsibility. As a team, we grow by tackling challenges together and we welcome everyone who wants to move the world with us.

Head of Product Marketing

Location: Singapore

Job type: Permanent, Full Time

Department: Marketing & Communication

Company: Festo Pte Ltd

We are seeking a driven and strategic Product Marketing Manager to join our team. In this role, you will play a key part in shaping the success of our product portfolio by managing go-to-market strategies, product lifecycle activities, and cross-functional coordination. You will work closely with Sales, Marketing, Supply Chain, and Pricing teams to increase product adoption, market share, and profitability.

Product Lifecycle Management Responsibilities

• Product-based Campaigns
  • Develop and launch product campaigns
  • Align with cross-functional teams (e.g., Product Supply, Pricing) to ensure smooth launch of product campaigns
  • Take ownership to ensure implementation (e.g., Product Benefits Training for Sales) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc.
• Product Care and Phase-out
  • Implement product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase-out, data management, etc., in consultation with RPM team.
• Product idea to realization
  • Institute a systematic process to collect and evaluate product requirements and feedback from the market
  • Support definition of product priorities based on Festo values, Festo positioning, and market needs with various stakeholders (Industry Segment and Cluster teams)
  • As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle
• Product Steering
  • Work with the BDM to monitor sales performance and translate gaps into sales actions
  • Collaborate with the BDM on sales incentives and key focuses to drive sales
  • Develop local target applications with Application Engineer
  • Define local demands on processes and tools requirements

Lead the cluster product marketing team

• Setting Goals and Objectives: Defining clear goals and objectives for the team and aligning them with Sales Cluster and Global goals
• Leading and Directing: Providing guidance, direction, and support to the team
• Building Relationships: Fostering strong relationships with team members and stakeholders
• Managing Performance: Evaluating team performance, providing feedback, and coaching team members
• Developing Talent: Identifying and developing the skills and potential of team members

Collaborate with relevant cluster and country functions

• Establish the right pricing corridor for new product launch along cluster pricing team
• Team up with cluster digital marketing and offline marketing teams to promote focused products
• Support supply chain team in demand planning based on market demand
• Support the technical sales and application team in developing training material for sales

Job Requirements

• Bachelor\'s degree in Engineering, Business, Marketing or related field (Master’s is a plus)
• Minimum 5 years’ experience in product or technical marketing, preferably in industrial/automation sectors
• Strong understanding of product lifecycle management and campaign execution
• Analytical with ability to interpret sales and market data
• Excellent communication and stakeholder management skills
• Proficient in MS Office; experience with CRM and marketing tools is an advantage

Your Benefits At a Glance

• Diverse opportunities for your development
• A strong team by your side
• Freedom to drive your ideas forward
• Develop innovative solutions with real impact
• Be part of a global network – in a family-owned company

Attractive Compensation And Additional Benefits

We look forward to your application and to getting to know you!