Head of Product and Portfolio Management

DCS CARD CENTRE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading banking services firm in Singapore is seeking an experienced product manager with a strong background in formulating retail product strategies. The role involves developing pricing and promotional campaigns, conducting market analysis, and executing campaigns to boost customer engagement. Candidates should have 6 to 8 years of experience in the banking industry, with at least 4 years in a managerial role. This opportunity promises dynamic challenges and potential for growth in a thriving environment.

Qualifications

• 6 to 8 years of experience in the banking/finance industry.
• At least 4 years in a managerial position.
• Proven record in formulating retail product strategies.
• Good understanding of market trends and customer behavior.

Responsibilities

• Develop product propositions, pricing, and promotional campaigns.
• Conduct competitor analysis for product improvement.
• Execute campaigns to attract new sign-ups and engage existing customers.
• Monitor marketing expenses to stay within budget.
• Activate dormant customers through targeted campaigns.
• Monitor customer delivery and fulfillment processes.
• Develop strategic alliances with business partners.
• Liaise with vendors and media owners.
• Manage marketing campaign expenses within budget.
• Create mentoring plans for staff improvement.
• Regularly gather feedback from staff for better relations.

Skills

Product strategy formulation

Market analysis

Campaign execution

Customer engagement

Relationship management

Job description

• To develop product proposition, pricing, & promotional campaigns for retail products
• To constantly conduct competitor’s analysis to review existing product features and identify new areas of improvements for product development
• To formulate and execute new/ refresh launch campaigns to attract new sign‑ups
• To formulate and execute usage campaigns to entice usage from existing customers, thus improving customers engagement, increasing billings and receivables for retail products
• To formulate and execute activation campaign to activate dormant customers, maintaining a healthy ratio of active customers.
• Review and monitor customer delivery and fulfillment processes for usage and marketing campaigns
• To identify and develop strategic alliance through “win‑win” proposition with business partners / merchants so as to bring promotions to customers both existing and new
• Liaise and maintain relationship with associations, key business partners, merchants, media owners, vendors and third‑party relationships
• Monitor and manage expenses and ensure that all marketing campaigns are conducted within the stipulated budget
• Provide and create opportunities for staff to be included in the interaction with vendors and support units
• Implement a proper mentoring plan, sharing with them their strengths and areas that require improvement
• Regular discussions to garner feedback from staff, enabling a better working relation

Requirements

• At least 6 to 8 years of experience in the banking / finance industry and at least 4 years in a managerial position
• Proven experience and record in formulating an overall retail product(s) strategy
• Good understanding of the market environment, consumer behavior, product dynamics and financials of retail products and credit business