Head of Marketing

Pet Lovers Centre Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading pet retail company in Singapore is seeking a Marketing Manager to lead strategic objectives and oversee marketing initiatives across multiple regions. The ideal candidate will have over 10 years of experience in marketing, particularly in fast-moving consumer goods and e-commerce. This role offers a chance to innovate and lead a diverse marketing team.

Qualifications

• Minimum of 10 years relevant marketing experience.
• Experience with fast moving consumer goods.
• Proven track record in leading and managing teams.

Responsibilities

• Strategize and develop marketing objectives.
• Lead team to conceptualize campaigns.
• Manage and track marketing budget for activities.

Skills

Marketing strategy development

Campaign management

E-commerce marketing

Digital marketing

Team leadership

Analytical skills

Project management

Education

Degree in Business Administration/Marketing

Job description

The scope of responsibility encompasses events, digital / social media, marcom, e-Commerce marketing, customer loyalty & corporate guidelines adherence with the following aspects:

• Strategize and develop marketing objectives.

• Lead team to conceptualize campaigns.

• Develop and execute visual merchandising for all PLC stores.

• Lead marketing team to monitor, create and formulate analysis of retail market trend.

• Campaign for launch of site with media to build brand equity.

• Manage and track marketing budget for marketing activities.

Key stakeholders & relations for the incumbent are as follows:

• Supervise marketing in Singapore.

• Oversee marketing team in Malaysia.

• Guide marketing team for our Franchises in Thailand, Bangkok, Philippines & Vietnam.

• Work with internal stakeholder and external agencies

Requirements:

• Degree in Business Administration/Marketing or equivalent.

• Possess minimum of 10 years relevant marketing experience.

• Experience with fast moving consumer goods.

• Experience with e-commerce marketing and product.

• Experience in digital marketing channels and campaigns.

• Experience in the rollout of a digital marketing platform.

• Experience in developing comprehensive marketing plans

• Proven track record in leading and managing people, organisation goals and business objectives.

• Strong people and project management skills

• Innovative, entrepreneurial, resourceful, self-motivated to work with grey scope and processes to bring about technology.

• Strong marketing analytical skills, performance KPIs, communication and negotiation skills.