Growth-Focused Digital Marketing Leader

Audio-Technica (S.E.A.) Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading audio equipment company in Singapore is looking for a Digital Marketing Manager to define and execute the regional marketing strategy. You will lead demand generation efforts across digital platforms, manage marketing activities to align with sales goals, and establish performance metrics to track effectiveness. The ideal candidate will have a strong background in digital marketing, team leadership skills, and the ability to engage with stakeholders effectively. This role offers opportunities to influence product launches and drive brand performance across channels.

Qualifications

• Experience in developing and executing marketing strategies to achieve revenue targets.
• Proficiency in managing demand generation engines across digital platforms.
• Ability to analyze performance metrics and optimize campaigns accordingly.

Responsibilities

• Define and execute the regional marketing strategy.
• Manage demand-generation campaigns and lead qualification processes.
• Own digital marketing touchpoints including websites and social media.
• Establish and track KPIs for marketing effectiveness.
• Lead Go-To-Market strategies for product launches.
• Align digital marketing with offline trade marketing.
• Develop and lead the marketing team.
• Engage with stakeholders and HQ to ensure alignment.

Skills

Digital marketing strategy

Demand generation

Lead management

Performance analytics

Team leadership

Job description

A leading audio equipment company in Singapore is looking for a Digital Marketing Manager to define and execute the regional marketing strategy. You will lead demand generation efforts across digital platforms, manage marketing activities to align with sales goals, and establish performance metrics to track effectiveness. The ideal candidate will have a strong background in digital marketing, team leadership skills, and the ability to engage with stakeholders effectively. This role offers opportunities to influence product launches and drive brand performance across channels.