Graphic Design Marketing & Business Development Exec

CAPEN MARKETING PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Graphic Design Marketing & Business Development Senior Exec. Key responsibilities include executing comprehensive marketing campaigns, enhancing brand recognition, and driving business development initiatives. The ideal candidate should have a minimum of 3 years of experience in marketing, strong skills in digital marketing, events management, and graphic design. Competitive salary and benefits package offered. Join us for growth opportunities and a chance to lead in the dynamic marketing landscape.

Benefits

Medical

Annual Leave

Year End Reward

Performance Bonus

Incentives

Allowance

Free Parking

Company Retreat

Qualifications

• A minimum of 3 years of experience in marketing and business development.
• Proficient in social media, digital marketing, and event management.
• Strong graphic design skills along with experience in Adobe Creative Suite.

Responsibilities

• Manage full scope of marketing and business development work.
• Develop and execute marketing campaigns to promote brand recognition.
• Collaborate with sales team to achieve regional growth.

Skills

Marketing and Business Development

Events Management

SEO/SEM

Social Media Marketing

Digital Marketing

Adobe Photoshop & Illustrator

Microsoft Office

Communication Skills in English

Communication Skills in Chinese

Education

Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree

Tools

Shopify

Google Analytics

Job description

Kele (An established Singapore Heritage Brand)

Graphic Design Marketing & Business Development Senior Exec

Requirements

• Strong experience in Marketing and Business Development.
• Strong experience in events management and partners collaborations.
• Strong experience in building and enhancing websites, SEO/SEM.
• Familiarity with coding and Shopify website preferred.
• Strong in social media and digital marketing.
• Strong in Facebook/Instagram and Google Analytics.
• Proficient in WeChat, Xiao HongShu and Tik Tok; excellent command of English (written, verbal and interpersonal), and possess excellent communication and negotiation skills.
• Excellent command of Chinese (written, verbal and interpersonal), and possess excellent communication and negotiation skills.
• Strong in Microsoft Office.
• Strong or excellent in Adobe Photoshop & Illustrator.
• Good in Graphic Design skills.
• Preferably with own mode of transport.

Job Description

As Graphic Design Marketing & Business Development Senior Exec, your key responsibilities would include (but not limited to):

• Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals etc.
• Full scope of Business Development work, including collaborations, partnerships and events management.
• To develop new marketing campaigns to promote our brand and products and increase sales.
• Support and work together with the Sales & BD team.
• To achieve contact and collaborations or partnerships with the different brands or platforms.
• Generate brand recognition and marketing value among the contacts in your networks, leading to successful collaborations and increased sales.
• Planning and arranging contracts for the collaboration partners.
• Work with Marketing, Sales and BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and event sales.
• Oversee Company’s Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out and performance reporting through close collaboration with Marketing, Sales & BD departments and Ops department and marketing and media agencies.
• Work with team to ensure consistency and accuracy in brand identity and brand marketing.
• Lead long term brand and marketing strategies, provide market insight to create a positive perception of the brand, continuously push and maintain the brand’s position as the Leading Singapore brand in food gifting souvenirs.
• Work closely with team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization etc.
• Work closely with team to develop trade marketing strategies and collaterals to maximize brand's presence in the identified overseas market, travel agent partners' platform and across MICE & Trade channels for Tourism.
• Work closely with team to manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.
• Support and work with Sales and BD team for regional growth of assigned key markets, (e.g. Japan, Asia, India) and proactive preparation for inbound marketing execution according to latest border measures, especially in terms of marketing collaterals and events management.
• Work with Sales and BD team to formulate and implement sales and marketing campaigns in relation to tourism and events.
• Monitor & track campaigns performance.
• Ensure accuracy of online content for all our products.
• Provide market intelligence on overall ecommerce and business trend of the region.
• Timely & accurate execution of pricing changes via the channel managers.
• Perform online rate audits & resolve disparity disputes amongst partners.
• Work with team to update weekly, monthly sales reports and assist with annual report preparation.
• Work closely with collaborations partners for business development.

A Diploma, Advanced/Higher/Graduate Diploma, Bachelor\'s Degree, Post Graduate Diploma or Professional Degree.

Minimum 3 years experience.

Working Details

Working Days/Hours: 5 days week

Mondays to Fridays: 8.30am to 5.30pm

Benefits & Others

Medical, Annual Leave, Year End Reward, Performance bonus, Incentives, Allowance, Free Parking. Perks and benefits such as Company retreat etc.

Specific Location

Jurong, Jalan Tepong. Near Jurong Fishery Port.

Nearest MRT: Lakeside MRT

We operate on a 5 days work week and offer attractive salary with good benefits package to the right candidate. As an established and still growing market leader, our employees will be at the forefront, leading to growth opportunities. Join us and you will have lots of opportunities to learn, to grow and to offer your ideas and creativity, and to have secure career advancements.

How to Apply

Please apply with detailed resume. Interested applicants may apply through the following methods:

• Send your resume/CV via APPLY NOW button or
• Send your resume/CV to our HR, [e-mail] or through our website www.kele.sg or our social media