Global Media MarTech Manager

Dyson; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading global technology company is seeking a Global Media MarTech Manager in Singapore. The role involves managing the marketing technology stack to drive data-driven campaigns across digital channels. Ideal candidates will have over 8 years of experience in media technology, project management skills, and the ability to simplify complex topics for diverse stakeholders. This position offers opportunities to collaborate with various teams and influence marketing strategies worldwide.

Qualifications

• 8+ years’ experience in media technology or digital marketing.
• In-depth understanding of the digital marketing ecosystem.
• Hands-on experience with marketing technology platforms.

Responsibilities

• Drive strategic implementation of global MarTech stack.
• Manage relationships with external vendors and agencies.
• Oversee technology integrations to optimize marketing efforts.

Skills

Media technology experience

Digital marketing knowledge

Project management skills

Vendor management

Strong communication skills

Tools

Google Analytics

Adobe Analytics

GA4

Salesforce Marketing Cloud

Shopify

Job description

About Dyson

Dyson is a global technology company with engineering, research, design, and testing operations in the UK, Malaysia, Singapore, and the Philippines. Our global presence requires a robust and innovative approach to media and marketing technology to support our marketing ambitions.

Role Summary

The Global Media MarTech Manager is responsible for developing, implementing, and managing the global stack of marketing technologies supporting media activation, measurement, and optimisation. The role will ensure that Dyson leverages best-in‑class marketing technology to deliver effective, data‑driven campaigns, seamless customer journeys, and transparent measurement across all digital channels and markets.

Key Responsibilities

• Drive the strategic implementation, and ongoing management of the global media MarTech stack, including but not limited to: ad servers, tag management, DSPs, DMPs, GA4/Adobe Analytics, and measurement solutions.
• Partner with Global Media, Digital Tracking, Ecommerce, Analytics, and IT teams to assess business needs, identify solutions, and drive the adoption of MarTech platforms.
• Act as the voice of MarTech to make sure we deliver to markets what they need.
• Oversee all digital media/marketing tracking requests and implementation progress on tickets.
• Support GEO/LLM efforts utilising existing MarTech and act as connector to different Dyson functions.
• Manage relationships with external vendors, agencies, and technology partners, ensuring Dyson’s interests are represented in commercial negotiations and ongoing account management.
• Act as subject matter expert for global media measurement, data privacy, audience targeting, and multi-channel media attribution, ensuring solutions are compliant and future‑proofed.
• Oversee technology integrations with Dyson-owned and third‑party platforms (e.g., CRM, web, app, analytics) to optimise our media/marketing efforts.
• Develop and deliver training, documentation, and best practices to local media and marketing teams.
• Support in the coordination of media reporting and feedback for the development of new in‑house media reporting suite.
• Monitor industry trends and emerging technologies, proactively recommending innovations that drive competitive advantage.
• Support the creation of clear measurement frameworks and ensure robust, transparent media reporting.

Skills and Experience Required

• 8+ years’ experience in media technology, digital marketing, or Martech roles, ideally in a global matrix organisation.
• In‑depth understanding of the digital marketing ecosystem (media buying, measurement, adtech, martech).
• Hands‑on experience with advertising technology platforms (e.g., GA4, Adobe, Salesforce Marketing Cloud, Shopify).
• Strong project management skills, with experience leading global technology rollouts.
• Experience with web analytics and optimisation tools (e.g., Google Analytics, Adobe Analytics, A/B testing platforms).
• Demonstrable ability to interpret marketing requirements and translate them into technology solutions.
• Excellent vendor management and stakeholder engagement skills.
• Up‑to‑date knowledge of data privacy regulations (GDPR, CCPA, etc.) and their impact on media and marketing technology.
• Strong communicator, able to simplify complex technical topics for non‑technical stakeholders.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must stride to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start‑up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.