Fintech Product Marketing Lead: BaaS & API Solutions

MATCHMOVE PAY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading fintech company in Singapore seeks an experienced digital marketer to drive awareness and growth of API-first B2B embedded finance solutions. The ideal candidate will have 5-8 years of experience in digital marketing, a proven track record with successful campaigns, and strong expertise in paid media management. They will create and optimize marketing strategies to enhance the company's brand presence as a leader in Banking-as-a-Service.

Qualifications

• 5 to 8 years of digital marketing and product marketing experience in fintech.
• Proven track record in developing B2B marketing campaigns.
• Strong expertise in paid media management across digital platforms.

Responsibilities

• Lead the development and execution of integrated digital marketing campaigns.
• Manage paid media campaigns to reach B2B decision-makers.
• Create compelling content marketing strategies to establish brand authority.

Skills

Digital marketing experience

Paid media management

Content creation and storytelling

Analytical mindset

Cross-functional collaboration

Tools

Google Analytics

CRM systems (Salesforce)

Marketing automation platforms (HubSpot)

Job description

A leading fintech company in Singapore seeks an experienced digital marketer to drive awareness and growth of API-first B2B embedded finance solutions. The ideal candidate will have 5-8 years of experience in digital marketing, a proven track record with successful campaigns, and strong expertise in paid media management. They will create and optimize marketing strategies to enhance the company's brand presence as a leader in Banking-as-a-Service.