Field Marketing Manager - Asia

Anaplan; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading technology company in Singapore is seeking a Field Marketing Manager with over 10 years of experience in B2B SaaS marketing. The role involves strategic planning, budget management, and cross-functional collaboration to drive marketing campaigns across Southeast Asia. The ideal candidate should have strong analytical skills and a hands-on approach to executing marketing initiatives.

Qualifications

• 10+ years of experience in Field Marketing roles.
• Experience in high technology B2B enterprise software marketing.
• Proven ability to identify ROI of marketing programs.

Responsibilities

• Develop and execute marketing plans aligned with business goals.
• Manage budgets, timelines, and priorities to ensure ROI.
• Drive end-to-end marketing campaigns from research to execution.

Skills

Field Marketing experience

Account Based Marketing techniques

Strong analytical skills

Project management

Stakeholder engagement

Entrepreneurial spirit

Tools

Salesforce.com

Marketo

Job description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI‑infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca‑Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best‑in‑class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy‑led, values‑based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next – together!

Key Responsibilities

• Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
• Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity.
• Lead from the front: Drive campaigns end‑to‑end – from market research and positioning to creative execution and performance tracking.
• Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction.
• Cross‑functional leadership: Partner with sales, product, and operations to ensure seamless go‑to‑market execution.
• Data‑driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.

Your Impact

• Strategic Advisory: Generate plans for countries including Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines.
• Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns.
• Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media.

What We’re Looking For:

• Proven experience managing marketing programs with measurable success – 10+ years in Field Marketing roles.
• Experience in high technology B2B enterprise software field marketing required; SaaS/on‑demand software experience highly desired.
• Proven experience managing marketing programs with measurable success – 10+ years in Field Marketing roles.
• Experienced in Account Based Marketing techniques and demonstrable ability to work with global cross‑functional commercial teams to develop ABM programmes for key accounts.
• Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.
• Splash, CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
• Strong analytical skills to identify ROI of marketing programs.
• Entrepreneurial spirit and ability to work independently with minimal oversight.
• Strong project management and stakeholder engagement skills.
• A hands‑on approach – willing to roll up sleeves and make things happen.

Our Commitment to Diversity, Equity, Inclusion & Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We hire you for who you are, and we want you to bring your authentic self to work every day!