Executive, Marketing & Communications

ABILITIES BEYOND LIMITATIONS AND EXPECTATIONS LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A social service agency in Singapore seeks a Marketing Communications Executive to drive its digital marketing initiatives. The role involves managing online campaigns, creating engaging content, and growing the agency's digital presence. Ideal candidates will have a strong background in marketing, communications, and a passion for social causes.

Qualifications

• Minimum 3 years of relevant experience, with at least 1-2 years in digital marketing.
• Experience in marketing & communications, donor relations, or fundraising preferred.
• Strong storytelling and multimedia skills.

Responsibilities

• Manage ABLE’s digital marketing strategy and campaigns.
• Develop compelling narratives around ABLE clients and caregivers.
• Track KPIs and optimize campaigns with analytics.

Skills

Digital marketing

Content creation

Social media management

Storytelling

Visual communication

Education

Diploma or Bachelor’s degree in Communications, Digital Media, Marketing or related field

Tools

Google Analytics

Meta Business Suite

Canva/Adobe Suite

Mailchimp

SEO tools

CMS like WordPress

Job description

Roles & Responsibilities

The Marketing Communications Executive will manage ABLE’s digital marketing strategy , creating impactful online campaigns and content to raise awareness, attract donors and volunteers, and strengthen ABLE’s digital footprint. This role blends creativity, data-driven marketing, and social cause storytelling to drive measurable growth in digital reach, engagement, and conversion .

Key Responsibilities

Content Creation & Management

• Develop compelling journalistic narratives and storytelling around ABLE clients and caregivers, working with various mass media to promote ABLE’s mission.
• Manage ABLE’s website and digital channels, ensuring content is engaging, accurate, and updated.
• Produce compelling multimedia content (posts, videos, graphics, stories) showcasing ABLE’s programmes, beneficiaries, caregivers, and community impact.
• Maintain a content calendar to ensure consistent and timely communication.
• Responsible for the production of corporate marketing / event publicity and branding materials including but not limited to to information booklets, brochures, posters, banners, presentations and annual reports.

Social Media & Community Engagement

• Manage and grow ABLE’s social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Create interactive content (polls, reels, stories, testimonials, live sessions).
• Respond to online queries, comments, and messages in a timely and engaging manner.
• Build an online supporter community (volunteers, donors, partners, advocates).

Digital Marketing & Campaigns

• Develop and execute digital marketing strategies to grow ABLE’s online presence.
• Plan and run multi-channel campaigns (social media, email, SEO / SEM, paid ads, partnerships) for awareness, fundraising, and recruitment of volunteers.
• Track KPIs such as reach, engagement, click-throughs, conversion rates, and donor retention.
• Optimize campaigns with A / B testing, analytics, and performance insights.

Email Marketing & Donor Journeys

• Design and manage e-newsletters, donor impact communications, and automated email journeys.
• Segment audiences for personalized campaigns (donors, caregivers, volunteers, corporate partners).
• Track open rates, CTR, and conversions; optimize for engagement.

Analytics, Insights & Reporting

• Use tools (Google Analytics, Meta Business Suite, LinkedIn Analytics, Mailchimp, etc.) to track performance.
• Generate monthly digital reports and make recommendations for improvements.
• Stay up to date on digital marketing trends, best practices, and tools.

Fundraising / Donor Support / Events

• Partner with the fundraising team to create content and creatives for digital fundraising campaigns (Giving.sg, social giving, crowdfunding platforms).
• Design digital donor engagement content (thank-you posts, impact stories, donor highlights).
• Support ABLE events (charity dinners, community outreach, donor events) onsite and with digital promotion campaigns.
• Work with internal stakeholders to support partnerships with relevant governmental agencies, various grassroots communities, corporates, and other charities to raise awareness of ABLE’s 4Rs services.

Requirements

• Diploma or Bachelor’s degree in Communications, Digital Media, Marketing or related field.
• Minimum 3 years’ years of relevant experience, with at least 1-2 years in digital marketing and communications.
• At least 1 year of relevant experience in marketing & communications, donor relations, fundraising, or community engagement in a social service agency (preferred)
• Experience in website management, social media management, paid ads, SEO / SEM, content creation, and email marketing.
• Strong storytelling, visual communications and multimedia skills.
• Proficiency in digital tools (Google Analytics, Meta Business Suite, Canva / Adobe Suite, Mailchimp, SEO tools, CMS like WordPress).

Characteristics

• Collaborative & relationship-building – Works well with internal teams and external partners (media, donors, partners, volunteers).
• Adaptable & resilient – Thrives in a dynamic, resource-constrained non-profit environment, able to handle multiple projects and adaptable to changes.
• Proactive & self-motivated – Takes initiative, identifies opportunities, and drives projects forward with minimal supervision.
• Attention to detail – Ensures high-quality, accurate, and consistent messaging across all digital and print platforms.
• Willingness to learn, positive attitude, ability to think creatively to problem-solve
• A team player with a genuine passion for ABLE’s mission and to build a career in the social service sector