Executive, Business Development

EDUCATIONAL PUBLISHING HOUSE PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading educational publisher in Singapore is looking for an experienced sales manager to drive business growth through sales strategies and effective client relationship management. Candidates should possess strong analytical skills and a deep understanding of the publishing industry. You will manage marketing campaigns and distribution of educational materials. A bachelor’s degree in Marketing or Business Management and proficiency in Microsoft Excel are required for this role, along with at least three years of relevant experience.

Qualifications

• 3+ years of experience leading a sales team in a customer-focused environment.
• Strong understanding of the publishing industry and market trends.
• Proficiency in e-learning systems is highly advantageous.

Responsibilities

• Drive sales growth through strategic business planning.
• Manage marketing and distribution of educational materials.
• Build and maintain strong client relationships.

Skills

Sales growth strategy development

Client relationship management

Market analysis

Advertising campaign management

Negotiation skills

Problem-solving skills

Education

Bachelor’s degree in Marketing, Business Management or related discipline

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Microsoft Outlook

Job description

Job Responsibilities:

• Drive sales growth by developing and executing strategic business plans for EPH publications and services.
• Manage end-to-end marketing and distribution of educational materials across retail, schools, institutions, government agencies, and e-commerce platforms.
• Plan and manage advertising campaigns, events, and roadshows, including logistics, manpower, and post-event evaluations.
• Explore new business opportunities and partnerships to expand revenue and market share.
• Present product value propositions, handle client objections, and negotiate deals to close sales.
• Lead order planning and coordinate with internal teams to streamline sales and distribution processes.
• Forecast print quantities based on market trends and manage supplier negotiations.
• Build and maintain strong client relationships locally and internationally, ensuring high levels of customer satisfaction.
• Understand client needs, propose tailored solutions, and manage quotations, feedback, and issue resolution.
• Provide consistent after-sales support and follow through on client feedback.
• Analyze sales performance, generate reports, and conduct market research to inform strategy and identify growth opportunities.
• Conduct business reviews, sales meetings, and deliver compelling presentations to support adoption and brand visibility.
• Develop and implement marketing strategies aligned with company goals.
• Collaborate on marketing campaigns, produce promotional materials, and manage website and social media content.
• Ensure timely execution of campaigns and monitor effectiveness.
• Coordinate across departments (Sales Admin, Editorial, Production, Finance) to ensure operational efficiency.
• Share market insights to guide product and promotional strategies.
• Support pricing reviews, payment follow-ups, and project implementation with minimal disruption.
• Perform any related duties assigned by the Reporting Officer as it deems fit.

Job Requirements:

• Bachelor’s degree in Marketing, Business Management or any related discipline.
• At least 3 years of experience in a fast-paced, customer-focused environment, leading a sales team with a proven track record of consistently achieving and exceeding sales targets.
• Strong understanding of the publishing industry, including market trends, key players, distribution channels, and emerging technologies, with the ability to leverage this expertise to drive business growth and innovation.
• Strong problem‑solving skills, with the ability to approach challenges thoughtfully and address issues with sensitivity and diplomacy.
• High attention to detail, strong analytical skills, and ability to manage complex payroll data.
• Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, and e‑learning system is highly advantageous.