Event Sales Manager

CURATE KITCHEN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A food and catering service provider in Singapore is seeking a skilled professional in sales generation and event coordination. The role requires identifying new clients, achieving sales targets, and managing catering events. Candidates should have at least 2 years of relevant experience, excellent networking and communication skills, and a diploma in Business or Hospitality. This position offers the opportunity to work in a dynamic environment while nurturing long-term client relationships.

Qualifications

• Minimum 2 years of experience in event sales, catering, or hospitality.
• Proven track record of achieving sales targets.
• Experience handling corporate and government accounts preferred.

Responsibilities

• Identify and secure new corporate and individual clients.
• Coordinate with teams to ensure smooth catering services.
• Build long-term client relationships for repeat business.

Skills

Sales generation

Client relationship management

Networking

Event coordination

Negotiation skills

Education

Diploma in Business, Marketing, or Hospitality

Job description

1. Sales Generation & Client Outreach

• Identify, pursue, and secure new corporate and individual clients to rapidly grow the sales pipeline.
• Consistently meet or exceed monthly and annual sales targets.
• Develop and deliver persuasive sales proposals and quotations to close deals swiftly.
• Upsell premium food and beverage packages, add-ons, and catering upgrades to maximize revenue per client.
• Proactively generate leads through cold calls, networking, trade shows, and marketing events.
• Build and maintain strong relationships with key decision-makers to secure repeat and referral business.
• Respond swiftly to enquiries and follow up relentlessly until deals are closed.

2. Event Coordination

• Coordinate closely with kitchen, delivery/logistics teams, and third-party vendors (e.g., equipment rental, decorators) to ensure smooth and timely catering service.
• Manage event timelines, setup, and food service flow to deliver seamless guest experiences.
• Conduct thorough pre-event and post-event briefings with internal teams and clients to confirm details and resolve any issues.

3. Client Management & Retention

• Build and nurture long-term relationships with clients to generate repeat business and future catering opportunities.
• Handle last-minute changes or urgent client requests professionally and calmly, turning challenges into opportunities.
• Gather and analyze client feedback after events to continuously improve service quality and client satisfaction.
• Develop and focus on Enterprise and Singapore Government key accounts.

Requirements

• Diploma in Business, Marketing, Hospitality, or related field, with at least 2 years’ experience in event sales, catering, or hospitality.
• Prior experience in sales or catering roles is preferred.
• Proven track record of achieving and exceeding sales targets in a competitive environment.
• Strong networking and client relationship management skills, with experience handling corporate and government accounts preferred.
• Good communication, presentation, and negotiation skills, with the ability to influence decision-makers.
• Highly organized, resourceful, and adaptable, with the ability to manage multiple events/projects under tight deadlines.