Director / Senior Manager, Market Development and Creative, SEA

Warner Music Group; Singapore; Hybrid; SGD 100,000 - 150,000; Full time

Job summary

A global music company is seeking a Director/Senior Manager, Market Development and Creative, for Southeast Asia. This role involves building go-to-market strategies, developing new business opportunities, and leading partnerships. Candidates should have over 8 years in music publishing and strong business acumen. Offered flexible location options across SEA. Expect a dynamic work environment where creativity thrives.

Qualifications

• 8+ years of experience in music publishing, business development, or revenue strategy.
• Proven track record of monetizing publishing assets.
• Deep understanding of copyright laws and licensing agreements.

Responsibilities

• Build and execute go-to-market strategies in SEA.
• Identify and develop new business opportunities.
• Lead collaborations for sync and commercial licensing.

Skills

Business acumen

Negotiation skills

Relationship-building skills

Fluency in English

Fluency in Thai

Job description

Director / Senior Manager, Market Development and Creative, SEA

Job Description :

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Your Role :

Warner Chappell Music in the Asia region is seeking dynamic and strategic leader for a newly created position focused on expanding our presence across Southeast Asia markets, with an initial emphasis on Southeast Asia particularly Thailand . This role, based in Thailand, Singapore, Kuala Lumpur or other SEA location, will be central to driving market development, revenue strategy, and commercial growth.

As Director or Senior Manager, you will build, lead the development and execution of go-to-market strategies , identify and cultivate new revenue streams and business partnerships, and play a key role in unlocking the full potential of Warner Chappell’s catalog through digital monetization, sync placements, and artist collaborations.

Here you'll get to :

Market Development & Monetization

• Identify and develop new business opportunities in Asia, with a focus in emerging markets.
• Build strategic partnerships with independent publishers, labels, streaming platforms, production companies, and advertising agencies to expand market share.
• Lead cross-border collaborations, ensuring Warner Chappell’s catalog is positioned for sync, covers, and commercial licensing.
• Conduct market research and competitor analysis to refine business strategies and capture emerging trends.

Revenue Strategy & Business Expansion

• Develop and implement monetization strategies for Warner Chappell’s catalog across digital platforms, brand partnerships, and commercial licensing.
• Drive direct licensing models, securing sync, mechanical, and performance rights deals in high-growth regions.
• Work with finance and legal teams to structure deals that align with Warner Chappell’s revenue goals.
• Optimize royalty collection and revenue tracking, ensuring tranparency and efficiency in monetization efforts.

A&R Creative & Development

• Identify and sign independent publishers and labels, ensuring Warner Chappell Music remains at the forefront of creative innovation emerging markets.
• Oversee songwriting camps, co‑writing sessions, and creative intiatives to enhance regional collaboration.
• Develop localization strategies to promote Warner Chappell Music’s catalog for sync, covers, and commercial placements.
• Provide creative direction on publishing assets, ensuring alignment with global music trends.

Strategic Leadership & Industry Engagement

• Represent Warner Chappell Music in industry conferences, networking events, and strategic partnerships.
• Work closely with local, regional and global teams to align market development and A&R strategies with Warner Chappell Music and WMG’s global vision.

About you :

• 8+ years of experience in music publishing, publishing A&R, business development, and / or revenue and growth strategy.
• Strong business acumen with a proven track record of monetizing publishing assets and securing high-value deals.
• Deep understanding of copyright laws, licensing agreements, and industry regulations.
• Experience working with songwriters, labels, artists, producers, and music supervisors.
• Excellent negotiation and relationship‑building skills.
• Fluent in English and Thai preferred (e.g., Bahasa Indonesia, Tagalog, or Malay).
• Candidates with less experience may also be considered for the Senior Manager level.

About us :

At Warner Chappell Music (WCM), we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service‑oriented mindset and have a passion for looking after our songwriters.

As the global music publishing arm of Warner Music Group (WMG), we’re a collective band of music lovers, innovative connectors, and relentless supporters of our songwriters and catalog of iconic works. We lead with curiosity, collaborate across departments, borders, languages, and genres, and we’re committed to delivering on the promises we make to each other and to our songwriters.

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group : Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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