Director of Lifecycle Marketing & AI-Driven Growth

Singtel Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading telecommunications company in Singapore is looking for a Director of Lifecycle Marketing to define and execute their marketing strategy. This role requires managing consumer bases, innovating marketing campaigns, and leading a high-performance team. Candidates should hold a relevant bachelor's degree, with an MBA preferred. Experience in large corporations is essential, along with strong analytical and stakeholder management skills. The role offers a full suite of health benefits and ongoing training opportunities.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Relevant experience in large corporations or MNCs, focusing on customer management.
• Proven results orientation with experience in lifecycle marketing.
• Ability to analyze customer data effectively.

Responsibilities

• Manage consumer base focusing on churn reduction and upsell targets.
• Lead lifecycle marketing strategies and team execution.
• Implement AI into lifecycle marketing for hyper-personalization.

Skills

Customer management

Lifecycle marketing

Data analysis

Stakeholder management

Presentation skills

Education

Bachelor's degree in Business, Marketing, Finance, or related field

Master of Business Administration (MBA)

Tools

CRM systems

Social media marketing tools

Job description

A leading telecommunications company in Singapore is looking for a Director of Lifecycle Marketing to define and execute their marketing strategy. This role requires managing consumer bases, innovating marketing campaigns, and leading a high-performance team. Candidates should hold a relevant bachelor's degree, with an MBA preferred. Experience in large corporations is essential, along with strong analytical and stakeholder management skills. The role offers a full suite of health benefits and ongoing training opportunities.