Director, Hospitality Paid Media & E‑Commerce

Far East Hospitality

Singapore

On-site

SGD 120,000 - 180,000

Full time

3 days ago

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Job summary

Far East Hospitality is seeking a senior digital marketing leader to own paid media and ecommerce strategies for hotels and serviced residences in Singapore, Japan and Malaysia. You will lead a team to drive direct bookings and maximise online revenue through SEM, Metasearch, OTA ads and partnerships.

The role requires a strong data-driven mindset, excellent communication with senior stakeholders, and experience across Asia Pacific markets.

Qualifications

Experience in hotel or travel e-commerce across APAC markets.
Proven track record of growing revenue through paid media and e-commerce strategies.
Strong data-driven approach and ability to explain results and next steps.

Responsibilities

Lead global paid media investments and optimisation across SEM, Metasearch, social ads and OTA advertising.
Plan, launch and optimise always-on and seasonal campaigns by market, brand and property.
Manage OTA channel health including rate parity, rankings, promotions and paid placements.
Own group and property-level paid media budgets, spends, forecasts and revenue incrementality.
Lead agency relationships and negotiations for partnerships and campaigns.
Develop marketing analytics and reporting using GA4, GTM, Looker Studio and Power BI.
Identify and test new marketing tech and AI tools to improve performance and productivity.
Foster collaboration across marketing and revenue teams to align promotions and channel mix.
Set standards and playbooks for paid media and e-commerce across brands.