Assistant Director, Digital Marketing & E-commerce

Far East Organization; Singapore; Presencial; SGD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Far East Organization is seeking a senior marketing leader to own paid media and performance marketing for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to drive direct bookings and maximize online revenue via SEM, metasearch, social ads, OTA advertising and OTA partnerships.

You will lead campaigns, manage budgets, forecast revenue, and build analytics using GA4, Tag Manager, Looker Studio and Power BI, while testing new marketing

Formación

• Experience managing paid media for hospitality or travel brands.

Responsabilidades

• Lead global paid media investments, campaigns and optimization strategies across SEM, Metasearch, social media advertising, OTA advertising.

Conocimientos

Paid media

SEM

Meta Ads

TikTok Ads

OTA advertising

Budget management

Team leadership

GA4

Power BI

Looker Studio

Herramientas

Google Tag Manager

GA4

Power BI

Descripción del empleo

You take ownership of the paid media and performance marketing strategies for our portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to not only drive direct bookings, but also maximize online revenue performance through Search Engine Marketing, Metasearch, social media advertising, Online Travel Agent (OTA) advertising and OTA partnerships.

Responsibilities

• Lead global paid media investments, campaigns and optimization strategies across Search Engine Marketing, Metasearch, social media advertising on Google/Meta/TikTok/WeChat, Online Travel Agent (OTA) advertising
• Plan, launch and optimise always-on and seasonal campaigns, by market, brand and property. This may also include running regular testing programmes to improve and optimise performance
• Management of OTA channel health including rate parity, OTA rankings, promotions and paid placements
• Own group and property-level paid media budgets, investment allocation, spends/revenue forecasting and measure incrementality wherever possible
• Lead agency relationships with marketing vendors and OTAs, including regular performance reviews and commercial negotiations for new or existing partnerships
• Develop and maintain marketing analytics, performance reporting and attribution using platforms such as GA4, Google Tag Manager, Looker Studio and Power BI
• Identify and test new marketing technology and AI tools that can improve performance and productivity
• Foster strong collaboration across functions and properties, from organising group-wide online campaigns with the marketing and loyalty teams, to working with cluster revenue managers on promotions and channel mix optimisation
• Set standards and playbooks for paid media and e-commerce across our brands and destinations.