Digital Marketing Manager

Grand Park City Hall; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Grand Park City Hall in Singapore seeks a Digital Marketing Manager to lead the hotel’s online presence and drive direct bookings. You will work with the Corporate Marketing team to align campaigns with group standards and ensure content accuracy.

The role is mainly on-site, with potential for remote considerations based on operational needs. You will manage CRM campaigns, analytics, and conversion optimization to support rooms, F&B, and events.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years of digital marketing experience, preferably in hospitality or travel.
• Hands-on experience in performance marketing, SEO/SEM, paid search and email campaigns.

Responsibilities

• Manage digital platforms, CMS, CRM and analytics tools with accurate content.
• Develop and execute the digital marketing plan across paid search, display, social, email and other channels.
• Maintain website content, offers, imagery and digital listings with brand consistency.

Skills

Digital marketing

CRM campaigns

Analytics

SEO/SEM

CMS tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook/Meta Ads

CRM platforms

Job description

The Digital Marketing Manager manages the hotel’s digital marketing activities to strengthen its online presence, drive direct bookings and support rooms, food and beverage, meetings and events revenue. Based at the hotel, the role reports to the General Manager and works closely with the Corporate Marketing team to align the hotel’s digital activities with group brand standards, campaigns and initiatives.

Working arrangement: The role is primarily on-site. Remote working arrangements may be considered for suitable candidates, subject to the hotel’s operational requirements.

Job Functions

• Manage the hotel's use of digital platforms, including the website content management system, CRM and analytics tools, ensuring accurate content and effective utilization.
• Develop and execute the hotel's digital marketing plan across paid search, display advertising, social media, email and other relevant channels, aligned with the hotel's commercial priorities.
• Maintain the hotel's website content, offers, imagery and digital listings, ensuring brand consistency, accuracy and timely updates.
• Work closely with the Corporate Marketing team to implement group campaigns at the property, share content and performance insights, and identify opportunities to strengthen the hotel’s digital presence.
• Plan and execute the hotel's CRM and email marketing campaigns, using guest segmentation and personalisation to encourage repeat stays and direct bookings, in accordance with data protection requirements.
• Work closely with the hotel's Revenue, Sales, Marketing Communications and operational teams to promote rooms, dining, meetings, events and other hotel offerings.
• Monitor the hotel's website and booking journey, identifying improvements to user experience, mobile usability and conversion, and coordinating implementation with relevant service providers.
• Track and analyze campaign results, website traffic, booking conversion and return on advertising spend; prepare performance reports and recommend actions to the Director of Sales & Marketing.
• Manage the hotel's digital agencies, technology partners and platform vendors, monitoring deliverables, campaign performance and expenditure against the approved hotel budget.
• Coordinate digital content creation and campaign delivery with hotel colleagues, the Corporate Marketing team and external partners.
• Monitor digital marketing trends, competitor activities and guest preferences to identify opportunities for the hotel.

Qualifications & Skills

• Tertiary education in Business, Marketing, Digital Media, or related fields.
• At least 5 years of relevant digital marketing experience, preferably in hospitality or travel, with experience managing campaigns and budgets independently.
• Hands-on experience in performance marketing, search engine optimisation, paid search, social media advertising, CRM campaigns and digital conversion optimization.
• Proficiency in website content management systems, digital analytics and campaign reporting tools.
• Strong analytical skills, with the ability to interpret digital performance metrics and translate findings into practical actions.
• Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and priorities.
• Ability to work effectively with hotel departments, the Corporate Marketing team and external partners.