Global Paid Media & Digital Strategy Lead

Singapore Tourism Board; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work

Wellness programmes

Training opportunities

Job summary

The Singapore Tourism Board seeks a senior digital media lead to drive global paid media strategy across 15-20 markets. You will fuse paid, owned and AI-enabled channels, shaping experiments and measurement to optimize performance and audience insights.

You will collaborate with internal teams and global partners to ensure cohesive activation, CAPI data usage, and responsible data practices in a fast-evolving travel tech landscape.

Qualifications

• At least 5 years of paid media management experience across digital and social platforms.
• Familiarity with SEO and AI search/generative optimization.
• Experience managing media across multiple markets globally.
• Ability to identify and run test-and-learn agendas with clear objectives.
• Strong data analytics to translate insights into strategic recommendations.
• Experience with data infrastructure and conversions APIs is a plus.

Responsibilities

• Develop a paid media strategy aligned to objectives across 15-20 international markets.
• Collaborate with agencies to activate campaigns and integrate with owned media.
• Monitor and optimize media performance across channels; adjust targeting and budgets.
• Design and execute a structured experimentation roadmap for scalable learnings.
• Connect paid media to business outcomes with robust measurement frameworks.
• Shape STB’s marketing data strategy and enhance martech and data capabilities.

Skills

Paid media management

Analytics

Multi-market experience

Test-and-learn

Data strategy

Collaboration

Tools

Conversion-API

GenAI

Job description

The Singapore Tourism Board seeks a senior digital media lead to drive global paid media strategy across 15-20 markets. You will fuse paid, owned and AI-enabled channels, shaping experiments and measurement to optimize performance and audience insights.

You will collaborate with internal teams and global partners to ensure cohesive activation, CAPI data usage, and responsible data practices in a fast-evolving travel tech landscape.