Assistant Director, Digital Marketing & E-commerce

Far East Hospitality; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Far East Hospitality is seeking a senior digital marketing leader to own paid media and ecommerce strategies for hotels and serviced residences in Singapore, Japan and Malaysia. You will lead a team to drive direct bookings and maximise online revenue through SEM, Metasearch, OTA ads and partnerships.

The role requires a strong data-driven mindset, excellent communication with senior stakeholders, and experience across Asia Pacific markets.

Qualifications

• Experience in hotel or travel e-commerce across APAC markets.
• Proven track record of growing revenue through paid media and e-commerce strategies.
• Strong data-driven approach and ability to explain results and next steps.

Responsibilities

• Lead global paid media investments and optimisation across SEM, Metasearch, social ads and OTA advertising.
• Plan, launch and optimise always-on and seasonal campaigns by market, brand and property.
• Manage OTA channel health including rate parity, rankings, promotions and paid placements.
• Own group and property-level paid media budgets, spends, forecasts and revenue incrementality.
• Lead agency relationships and negotiations for partnerships and campaigns.
• Develop marketing analytics and reporting using GA4, GTM, Looker Studio and Power BI.
• Identify and test new marketing tech and AI tools to improve performance and productivity.
• Foster collaboration across marketing and revenue teams to align promotions and channel mix.
• Set standards and playbooks for paid media and e-commerce across brands.

Skills

Digital marketing

E-commerce

Leadership

Data analytics

GA4

Google Ads

Meta Ads Manager

Looker Studio

Power BI

Team management

Tools

Google Analytics

Search Ads 360

Google Ads

Meta Ads Manager

Looker Studio

Power BI

Google Tag Manager

Job description

Company description

Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection. We own more than 10 hospitality assets and operate a combined portfolio of more than 17,000 rooms under management across over 100 hotels and serviced residences in ten countries - Australia, Austria, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand, Singapore and Switzerland - with more in our development pipeline.

Formed as a 70-30 joint venture in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited, we in turn completed a 50-50 joint venture through our wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, with Australia's Toga Group to form Toga Far East Hotels (TFE Hotels).

Job description

Responsibilities

You take ownership of the paid media and performance marketing strategies for our portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to not only drive direct bookings, but also maximize online revenue performance through Search Engine Marketing, Metasearch, social media advertising, Online Travel Agent (OTA) advertising and OTA partnerships.

• Lead global paid media investments, campaigns and optimization strategies across Search Engine Marketing, Metasearch, social media advertising on Google/Meta/TikTok/WeChat, Online Travel Agent (OTA) advertising
• Plan, launch and optimise always-on and seasonal campaigns, by market, brand and property. This may also include running regular testing programmes to improve and optimise performance
• Management of OTA channel health including rate parity, OTA rankings, promotions and paid placements
• Own group and property-level paid media budgets, investment allocation, spends/revenue forecasting and measure incrementality wherever possible
• Lead agency relationships with marketing vendors and OTAs, including regular performance reviews and commercial negotiations for new or existing partnerships
• Develop and maintain marketing analytics, performance reporting and attribution using platforms such as GA4, Google Tag Manager, Looker Studio and Power BI
• Identify and test new marketing technology and AI tools that can improve performance and productivity
• Foster strong collaboration across functions and properties, from organizing group-wide online campaigns with the marketing and loyalty teams, to working with cluster revenue managers on promotions and channel mix optimization
• Set standards and playbooks for paid media and e-commerce across our brands and destinations.

Requirements

• Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team
• A proven record of growing revenue through paid media and e-commerce strategies
• Strong platform knowledge and hands-on experience of Google Analytics, Search Ads 360 and Google Ads, Metasearch/ Google Hotel Ads, Meta Ads Manager and Looker Studio
• Strong with data: can explain what drove results and what to do next
• Effective communicator who can work well with senior leaders, internal stakeholders and agency partners
• Experience in hotel or travel e-commerce across Asia Pacific markets will be preferred