Assistant Director, Digital Marketing & E-commerce

Far East Hospitality Management (S) Pte Ltd; Singapore; Presencial; SGD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Far East Hospitality Management (S) Pte Ltd in Singapore seeks an Assistant Director of Digital Marketing & E-commerce to own paid media and performance marketing across our portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will lead a team to optimize direct bookings and online revenue through SEM, metasearch, OTA advertising and partnerships.

The role requires 8–10 years in digital marketing and e-commerce, 2–4 years leading a team, and strong GA4/Ads

Formación

• 8–10 years in digital marketing and e-commerce
• 2–4 years leading a team
• Proven revenue growth through paid media & e-commerce

Responsabilidades

• Lead global paid media investments and optimization across SEM, Metasearch, social ads, OTA advertising
• Plan and optimize always-on and seasonal campaigns by market and brand
• Manage OTA channel health including rate parity and rankings
• Own group and property-level paid media budgets, forecasts and incrementality
• Lead agency relationships and negotiate partnerships
• Develop analytics and attribution using GA4, GTM, Looker Studio and Power BI
• Identify and test new marketing tech and AI tools
• Foster cross-functional collaboration across properties and revenue teams
• Set standards and playbooks for paid media and e-commerce

Conocimientos

Paid media strategy

Team leadership

GA4 & GTM

Google Ads

Metasearch & OTA

Data analytics

Agency management

APAC hotel e-comm

Herramientas

GA4

GTM

Looker Studio

Power BI

Google Ads

Meta Ads Manager

Looker Studio

Descripción del empleo

Custom Field 3: 17729

Assistant Director, Digital Marketing & E-commerce

You take ownership of the paid media and performance marketing strategies for our portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to not only drive direct bookings, but also maximize online revenue performance through Search Engine Marketing, Metasearch, social media advertising, Online Travel Agent (OTA) advertising and OTA partnerships.

Responsibilities

• Lead global paid media investments, campaigns and optimization strategies across Search Engine Marketing, Metasearch, social media advertising on Google/Meta/TikTok/WeChat, Online Travel Agent (OTA) advertising
• Plan, launch and optimise always-on and seasonal campaigns, by market, brand and property. This may also include running regular testing programmes to improve and optimize performance
• Management of OTA channel health including rate parity, OTA rankings, promotions and paid placements
• Own group and property-level paid media budgets, investment allocation, spends/revenue forecasting and measure incrementality wherever possible
• Lead agency relationships with marketing vendors and OTAs, including regular performance reviews and commercial negotiations for new or existing partnerships
• Develop and maintain marketing analytics, performance reporting and attribution using platforms such as GA4, Google Tag Manager, Looker Studio and Power BI
• Identify and test new marketing technology and AI tools that can improve performance and productivity
• Foster strong collaboration across functions and properties, from organizing group-wide online campaigns with the marketing and loyalty teams, to working with cluster revenue managers on promotions and channel mix optimization
• Set standards and playbooks for paid media and e-commerce across our brands and destinations.

Requirements

• Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team
• A proven record of growing revenue through paid media and e-commerce strategies
• Strong platform knowledge and hands-on experience of Google Analytics, Search Ads 360 and Google Ads, Metasearch/ Google Hotel Ads, Meta Ads Manager and Looker Studio
• Strong with data: can explain what drove results and what to do next
• Effective communicator who can work well with senior leaders, internal stakeholders and agency partners
• Experience in hotel or travel e-commerce across Asia Pacific markets will be preferred