Senior Digital Strategy & Performance Lead

raffles hotels & resorts; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

5-day Work Week

Duty Meals provided

Colleagues’ Discount / Room Rates

Job summary

Raffles Hotel Singapore is seeking an Assistant Director / Senior Manager for Digital Strategy & Performance to lead the hotel’s digital strategy, e‑commerce and performance marketing, delivering data-driven guidance to maximise campaign effectiveness, customer acquisition and commercial success across brand.com, RHS microsites, OTAs and GDS.

Observes Accor values and oversees websites, social channels and paid/organic campaigns, while collaborating with Revenue Management and Marketing

Qualifications

• Bachelor degree in Business, Marketing, Communications or equivalent.
• Detailed understanding of digital marketing and social media landscape.
• Minimum of 8 years of relevant experience in digital marketing; hospitality experience is a plus.
• Knowledge of digital marketing tools such as Google Analytics and SEO.
• Fluency in English and Mandarin; strong written English.

Responsibilities

• Drives hotel’s digital and e-commerce strategy across multi-platforms with focus on performance.
• Manages performance agencies to maximise digital campaign performance via data analytics and timely assets.
• Supports corporate and brand digital marketing initiatives and cross-collaboration with Marketing Communications.
• Supports hotel’s e-commerce objectives with cross-marketing opportunities using brand channels and databases.
• Manages vendors for website enhancements and best-in-class user journeys.
• Counsels on content for digital channels including main site, microsites and outlets.
• Ensures SEO and SEM synergies across websites; drives e-commerce via data analytics.
• Develops marketing plans for Luxury Consortia and OTAs with Revenue Management.
• Drives social media awareness and content across hotel platforms; guides social agencies.

Skills

Digital marketing

Social media

Data analytics

Content production

Bilingual English/Mandarin

Education

Bachelor Degree in Business, Marketing, Communications or equivalent

Tools

Google Analytics

SEO tools

Video/Photo editing tools

Job description

Raffles Hotel Singapore is seeking an Assistant Director / Senior Manager for Digital Strategy & Performance to lead the hotel’s digital strategy, e‑commerce and performance marketing, delivering data-driven guidance to maximise campaign effectiveness, customer acquisition and commercial success across brand.com, RHS microsites, OTAs and GDS.

Observes Accor values and oversees websites, social channels and paid/organic campaigns, while collaborating with Revenue Management and Marketing